Meredith Corp. announced several promotions within its Digital Content Group this week: Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in July. Since June 2016, Plautz has served as the digital
Publishers get roughly 4% more revenue for an ad impression that is cookie-enabled – or personalized – versus one that isn’t, according to a recent study by researchers at Carnegie Mellon University, University of Minnesota, and University of California, Irvine.
Recalling my 25 years covering the magazine industry’s tortured migration to digital, TV envy first became evident in the early 2000s. Whatever online scale many print brands achieved in their early efforts were quickly overshadowed by the sheer on-air promotional heft
From NowThis news videos to Thrillist travel lists, content from Group Nine Media brands reaches more than 80% of Americans in their 20s. In a move to match its audience’s content consumption habits, the mobile-first publisher has partnered with broadcast
Sponsored by Readex Research Against a backdrop of sustained industry instability, editorial salaries have remained relatively consistent year-over-year, according to data from Folio:’s annual survey of compensation levels at consumer, B2B and association magazine publishers, conducted in partnership with Readex
Consumers are rapidly embracing voice technology, leading publishers in search of tools that can efficiently produce audio versions of content. Responding to demand, BlueToad partnered with Amazon to launch Amazon Polly’s new NTTS Newscaster voice. BlueToad CEO Paul DeHart discusses
As a data and analytics consultant, I often get called in when things do not work out as planned or expected. I guess my professional existence is justified by someone else’s problems. If everyone follows the right path from the
The shakeup continues at SourceMedia. Chief content officer David Longobardi is out after 11 years in the role and 15 with the company as it prepares to reveal a series of new additions to its executive team, Folio: has learned.
The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing initiatives for its global partnerships
To be a successful leader in magazine media you must slow down and take stock of what others in the industry are doing – and how you can manage change in your own organization. Each summer, the Yale Publishing Course