Industry News

Lester is pleased to present important news aggregated  from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.

8 Ways Media Sales Reps Can Increase Print’s Value in an RFP
Remember back in the good old days, say, about 2015, when ad agencies had separate media-buying teams for print and digital? That made it easy for the sales team to specialize. The old codgers sold ...Read more.
How Wired’s Multiplatform Strategy Is Increasing Engagement and Revenue
A year after launching its paywall, Wired isn’t done testing out new ways to capitalize on this and other consumer-based revenue models. Between launching its new Get Wired app in October of last year, leading Condé ...Read more.
How to Increase Conversions With Customer Journey Mapping
2017 was the year of customer experience. So was 2018. And 2019 looks to continue the trend as marketers have recognized that great experiences turn leads into customers. That means publishers eager to grow subscription ...Read more.
People EIC Jess Cagle to Depart After 32 Years | People on the Move
After 32 years with Time Inc. and Meredith, People editor-in-chief Jess Cagle will step down from his role, effective March 31, in addition to leaving his position as editorial director of Entertainment Weekly and People ...Read more.
After a Decade-Long Struggle, F+W Media Declares Bankruptcy
Following a botched foray into e-commerce, concurrent with the continued decline of its print business, century-old hobbyist publisher F+W Media has filed for Chapter 11 bankruptcy protection and will pursue a sale of its assets, ...Read more.
1 in 4 Referrals to News Articles Come Through Google’s AMP | By the Numbers
Quantifying everything from EBITDA to social media followers, numbers have dominated the headlines in the magazine industry in the first two months of 2019. On February 19 came the news that the first brand Instagram ...Read more.
Data Privacy Policymaking Words of Warning from Europe
Two weeks back, two hearings in Congress were held about a possible forthcoming new federal data privacy law for the United States. Some of the testimony included fascinating insight. It’s been nearly nine months since ...Read more.
Ad Ops Is the Engine Driving Your Publishing Company. Does Yours Need a Tune Up?
Sponsored by Let’s be honest; ad ops are one of the most critical roles within a publishing company. Even so, many in publishing still don’t fully understand how intricate and complicated ad ops really ...Read more.
Focusing on the Ultra-Rich, Luxe Interiors + Design Brings Marketers Back to Print
Challenges facing the print advertising economy have generally not spared shelter magazines. Across the category, page counts are falling, sales and edit teams are consolidating and investment is being diverted toward more promising digital and ...Read more.