Industry News

Lester is pleased to present important news aggregated  from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.

Bauer Media to Pursue Alternatives to Traditional Newsstand Supply Chain
The publisher of the two top-selling magazines on American newsstands has initiated a process aimed at exploring alternatives outside of the traditional magazine-retail supply chain, which has become dominated by two major wholesalers following years ...Read more.
Publishers Finally Find Their Voice in Podcasting
Given the IAB and PwC’s projection that ad revenue in podcasting will at last pass $1 billion in 2021 (up from $479 million in 2018), one would think this medium’s decade-long slow (really slow) march ...Read more.
Pay Attention, Publishers: Outsiders Are Redefining What a Magazine Can Be
Software mogul, golf equipment manufacturer, movie-streaming service, mattress maker, actress, social media behemoth: It seems everyone wants to get into the magazine-publishing business these days. Everyone, that is, except for “real” magazine-media publishers. Whenever a ...Read more.
The New Award Winning Premium Digital Editions
A live example of digital edition results. View this year’s live 2019 DIGITAL MPA-IMAG award winning premium VERTIQUL platform digital edition. Clear advantages of upgrading from flipping pages and traditional digital apps. Live Tour. ...Read more.
What Is RPS & How Can It Drive Digital Growth for Publishers?
If you strip everything down to the core, a publisher’s business model is the acquisition and monetization of audience at price differentials. If the average cost of acquiring a reader is lower than the publication’s ...Read more.
Folio: Toasts the Most Inspiring Women in Media
NEW YORK – 200 of the brightest leaders, creatives and business professionals in the magazine media industry gathered at the Grand Hyatt Manhattan Ballroom on Friday to celebrate the accomplishments made over the past year ...Read more.
2019 to 2022: The Evolution of Consumer Consent & How Publishers Must Adapt
The EU’s General Data Protection Regulation (GDPR) laid the foundation for privacy legislation in 2018. One of its key aims was to give consumers more control over their personal information and make users understand they ...Read more.
Hearst Names First VP of Experiential | People on the Move
Hearst Magazines named Liz Morley-Ehrlich as its first VP of experiential and brand partnerships. In this role, she will work to help the company’s portfolio of brands invest further into experiential events and diversify their ...Read more.
Entertainment Weekly to Go Monthly Under New EIC, and More News & Notes
Entertainment Monthly Meredith Corp. announced Thursday a “reimagining” of its 29 year-old magazine Entertainment Weekly, reducing its print edition’s frequency to monthly in favor of heavier investment in its online platforms (though it will retain ...Read more.