Industry News

Lester is pleased to present important news aggregated  from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.

Magazine Media: Be Thankful Apple Only Wants Half of Your Lunch Money
Apple’s state-of-the-art headquarters I don’t usually put myself in the middle of Silicon Valley conversations. There are already plenty of qualified men and women talking and writing about the highs and lows of the tech ...Read more.
Digital Advertising in the US is Finally Bigger than Print and Television
It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers. New estimates from eMarketer ...Read more.
Here are the Kinds of Content Platform Users Seek (or Avoid)
Maybe it’s because I spend a lot of time around audience engagement teams, but after publishing the first part of my analysis on platform growth, my favorite part was the feedback I got from readers. Before ...Read more.
Gen Z College Students Weigh-in on Personal Data Collection — Privacy Advocates Should Worry
Some GenZers don’t mind giving up their personal data in exchange for the convenience of targeted ads and discounts; others are uneasy, but all are resigned to the inevitability of it. However, the language they ...Read more.
How Early Newspapers Used Extortion as a Business Model
After buying The Washington Post in 2013, Jeffrey P. Bezos visited the newsroom and answered questions from employees in a town-hall-style meeting. Bezos, the founder of Amazon and certified tech visionary, acknowledged The Post’s glorious history but said “the death knell ...Read more.
Tortoise Media’s Katie Vanneck-Smith on Why the Future for News is Slow
One of the big media events of last year was the announcement of the launch of Tortoise  – the ‘slow news’ startup helmed by a quartet of high profile execs. Between them, ex BBC News Director James Harding, ...Read more.