Industry News

Lester is pleased to present important news aggregated  from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.

The Improper Bostonian Shutters After 28 Years
The Improper Bostonian, a regional lifestyle magazine, closed its doors on Thursday after 28 years in print. “While this news might be surprising, the company has had a great run and we’re hopefully leaving this ...Read more.
Trusted Media Brands Taps Marketing and Sales Leadership | People on the Move
Trusted Media Brands made two executive appointments this week with the hires of Ronak Patel and Lora Gier as SVP of marketing and VP of sales, respectively. Patel, who most recently was the VP of ...Read more.
How to Automate Email Personalization While Maintaining Creative Control
When you’re interacting with millions of email subscribers, the only way to personalize content for each person on your list is with automation. But within many organizations, the idea of giving a machine control over ...Read more.
Has Magazine Media Finally Figured Out Its Path Forward?
What happened to all the spaghetti on the wall? Apologies for the overused expression, but bear with me. It’s a serious question I have been thinking about for the last year or so in regards ...Read more.
Analysis: Will Quad Acquisition of LSC Communication Pass DOJ Antitrust Review, Negatively Impact Competitors?
Peter Schaefer, a principal at New Direction Partners, and Mark Michelson, editor-in-chief of Printing Impressions, predict how the U.S. Department of Justice, Antitrust Div., will rule on the pending acquisition of LSC by Quad. They also ...Read more.
How Micropayments Can Move Readers Through the Subscription Funnel
This year – and perhaps for the first time – the topic of micropayments was front and center at the 2019 INMA Media Subscription Summit, where publishers discussed best practices for growing digital subscriptions. It ...Read more.
The Economist Group Names Informa’s Lara Boro Its Next CEO
Lara Boro has been named the next CEO of The Economist Group, ending a five-month search that began when current CEO Chris Stibbs announced his impending departure from the London-based publisher last November. Boro arrives ...Read more.
Apple News Won’t Save Magazines. That’s Not Such a Bad Thing.
I don’t think we’re there yet. While various interested parties are trying sell Apple News+ as an obvious win-win-win-win-win for publishers, readers, Apple, democracy, cats, dogs and the perfect flaky pie crust, color me skeptical. Oh, ...Read more.
With New Leadership, Questex Rethinks Its Path to Success
When Questex, the Newton, Mass.-based publisher and event producer, was acquired by MidOcean partners in September of last year, several of its newly appointed leaders immediately saw potential in the company’s brands, products and markets, ...Read more.