Industry News

Lester is pleased to present important news aggregated  from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.

How Google’s Cookie Restrictions Could Benefit Advertisers and Publishers
Google is always working to ensure as many consumer eyeballs as possible remain on its platforms. This truism holds the first obvious benefit for advertisers — a captive audience. And that audience is the major ...Read more.
Golf Digest Sold to Discovery, Inc.
Golf Digest was sold to Discovery, Inc. on Monday. According to a release posted on Golf Digest‘s website, this sale is a result of a nine-month long process that began when Condé Nast—owner of the magazine since ...Read more.
Press Release: Endeavor Business Media Names Chief Marketing Officer
NASHVILLE, TN, May 8th, 2019 – Endeavor Business Media has named June Griffin as Chief Marketing Officer. Griffin came over with the recent acquisition of the PennWell Media brands in February 2019 and had previously ...Read more.
Endeavor Business Media Taps PennWell’s June Griffin As CMO | People on the Move
June Griffin was appointed to the role of chief marketing officer of Endeavor Business Media, following Endeavor’s acquisition of several PennWell brands in February. Griffin came over with the acquisition and previously held a similar ...Read more. Data Highlights Key Drivers of Reader Retention
A major priority for publishers is not just audience growth, but audience retention and ultimately conversions. But do we really know what the driving factors are behind this level of reader loyalty? Recent analysis by ...Read more.
Rolling Stone’s Publisher and CRO Exits After 12 Months in the Role
Publisher and chief revenue officer Andrew Budkofsky is out at Rolling Stone after just one year in the role, parent company Penske Media Corp. (PMC) has confirmed. “Rolling Stone and Andrew have agreed upon a mutual ...Read more.
Why Your Ad Campaigns Aren’t Working & How to Fix Them (Part 2): Effective Ad Design
Is your website underperforming for your advertisers? Are they pulling dollars from you to run more with your competitors or to spend on inbound marketing and programmatic ads? In my previous article, we talked about ...Read more.
Palm Coast Data Sold to Irish Magazine Publisher for $1 Million, Plus Rent
Palm Coast Data (PCD), the Florida-based provider of subscription and ecommerce fulfillment services to magazine publishers including F+W Media, MotorTrend Group and New York Media, has been sold by former longtime owner AMREP Corp. in exchange ...Read more.
In Good Company: Why Publishers Need to Communicate the Value of Premium Context
No one likes to have their words taken out of context. Yet there are a slew of popular sayings that suffer from chronic misuse for this very reason. Everyone knows that “love makes the world go ‘round,” ...Read more.