Industry News

Lester is pleased to present important news aggregated  from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.

Palm Coast Data Sold to Irish Magazine Publisher for $1 Million, Plus Rent
Palm Coast Data (PCD), the Florida-based provider of subscription and ecommerce fulfillment services to magazine publishers including F+W Media, MotorTrend Group and New York Media, has been sold by former longtime owner AMREP Corp. in exchange ...Read more.
In Good Company: Why Publishers Need to Communicate the Value of Premium Context
No one likes to have their words taken out of context. Yet there are a slew of popular sayings that suffer from chronic misuse for this very reason. Everyone knows that “love makes the world go ‘round,” ...Read more.
2 Ways to Target Ads to Hulu Binge Watchers
The Super Bowl is a marketer’s dream, but brands that target ads to binge-watching streaming service viewers are also finding captive audiences. Here are two ways they’re doing it. Hulu created binge-viewing ad formats that ...Read more.
How AI and Natural Language Processing Can Increase the Speed and Quality of Publishing
For quite a few years, artificial intelligence seemed like just another buzzy term with vague implications on the publishing industry. But now, publishers are putting it into action. Through a range of applications, AI and ...Read more.
Press Release: Meredith and Hearst Among First Publishers to Commit to Adopting IAB Tech Lab Transparency Label
This week Meredith Corporation and Hearst Magazines pledged to adopt the IAB Tech Lab’s proposed industry standard Data Transparency Label. The label will provide advertisers and buyers with four key sets of data: data solution ...Read more.
Adweek Taps Co-Leadership Team for Editorial | People on the Move
Lisa Granatstein and Stephanie Paterik are taking on new editorial co-leadership roles at Adweek, as editor, senior vice president of programming and executive editor, respectively. Granatstein will be tasked with leading event programming and the ...Read more.
5 Keys to HousingWire’s Double-Digit Revenue Growth in 2018
Put your readers first, and your web traffic and revenue will follow. At least that’s what B2B media company HousingWire has learned since expanding and refocusing editorial coverage in 2018. The company, which serves the ...Read more.
Are Performance-Based Marketplaces the Solution to Digital Media’s Demise?
BuzzFeed. HuffPost. Vice. Those are just a few of the digital media darlings that have been forced to make significant cuts to their staffs since the start of the year. Many of these organizations were ...Read more.
Email Audience Enrichment Solutions
Establish and reconcile audience identity, unlock more first-party data, and deliver personalized experiences to your audience—all by using the technology you already have. Get the Email Audience Enrichment guide, and start doing more with your ...Read more.