Industry News

Lester is pleased to present important news aggregated  from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.

Focusing on the Ultra-Rich, Luxe Interiors + Design Brings Marketers Back to Print
Challenges facing the print advertising economy have generally not spared shelter magazines. Across the category, page counts are falling, sales and edit teams are consolidating and investment is being diverted toward more promising digital and ...Read more.
What’s Your Event DNA? The Creation of Rapid Growth, Non-Cloneable Programs
DNA is the molecular-level instructions that guide the development and expression of a living thing. How that thing will engage. How it will respond. How it will interact with others. DNA guides how a unique ...Read more.
Authors’ Groups Try to Block Quad-LSC Communications Merger Based on Antitrust Concerns
Two prominent authors’ organizations joined forces Wednesday in asking the U.S. Justice Department “to block the merger between the two sole competitors in the long-run magazine and book printing markets.” The Authors Guild and PEN ...Read more.
Former New York Mag Editor Named EIC of Slate | People on the Move
Slate named Jared Hohlt as its new editor-in-chief, effective April 1, five months after Julia Turner announced she was leaving the online magazine to join the Los Angeles Times. Hohlt, who spent nearly two decades ...Read more.
Banking On Newsstands: Bauer’s Counterintuitive Growth Strategy
The idea of newsstand sales serving as a major revenue source might seem unrealistic to many magazine publishers, but for Jeff Wellington, EVP and group publisher at Bauer Media Group, retail sales are big business. ...Read more.
5 Ways to Significantly Cut Subscription Renewal Costs
Whether you run a paid or controlled magazine, growing and maintaining your subscriber base is one of your biggest budget expenses. Finding ways to cut subscription renewal costs has a big impact on your profitability. ...Read more.
New Privacy Regulations Coming Your Way: California Consumer Privacy Act (CCPA)
Have you recovered from last spring’s GDPR adrenaline rush yet? Everybody in publishing was nervous about finding the right way to comply with new European privacy regulations. It did not seem like there was one ...Read more.
Inside The Cut’s First Crowd-Programmed, Day-Long Event
NEW YORK — Held at the trendy, Instagram-friendly 1 Hotel Brooklyn Bridge on Monday, How I Get It Done Day was the Cut’s first attempt at taking a reader-favorite editorial franchise-turned podcast and panel series, ...Read more.
Want Subscriber Growth? Compensate Your Content Teams Appropriately
The most significant currency today is attention. The individuals who gain an audience’s attention and can effectively engage them with content are indispensable to a media company—and now, to general marketers, too. As media companies ...Read more.