Industry News

Lester is pleased to present important news aggregated  from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.

How ALM’s New Ad Tech Product Drives Campaign Success
As marketers turn to first-party data, B2B media company ALM is developing a suite of new advertising products to meet their needs and stand out among competitors. The latest, an ad tech platform called Audience ...Read more.
Editor & Publisher Magazine Sold to Digital Media Consultant
A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated ...Read more.
FUSE Media Advisor Q&A: Bonnie Kintzer, Trusted Media Brands
Bonnie Kintzer, President & CEO of Trusted Media Brands, shares why it’s important to connect with industry peers at a tech-focused event like FUSE Media. She also discusses the role technology has played in driving ...Read more.
Meredith Corp. Makes Digital-Side Promotions | People on the Move
Meredith Corp. announced several promotions within its Digital Content Group this week:  Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in July. Since June 2016, Plautz ...Read more.
Forget Behavioral Targeting – Ad Format Is the Real Problem
Publishers get roughly 4% more revenue for an ad impression that is cookie-enabled – or personalized – versus one that isn’t, according to a recent study by researchers at Carnegie Mellon University, University of Minnesota, ...Read more.
This Just In: Magazines Are Not TV Networks
Recalling my 25 years covering the magazine industry’s tortured migration to digital, TV envy first became evident in the early 2000s. Whatever online scale many print brands achieved in their early efforts were quickly overshadowed by ...Read more.
Why Group Nine is Prioritizing Podcasts & Partnering with iHeartMedia
From NowThis news videos to Thrillist travel lists, content from Group Nine Media brands reaches more than 80% of Americans in their 20s. In a move to match its audience’s content consumption habits, the mobile-first ...Read more.
Up and Down the Masthead, Male Editors (Still) Significantly Out-Earn Females
Sponsored by Readex Research Against a backdrop of sustained industry instability, editorial salaries have remained relatively consistent year-over-year, according to data from Folio:’s annual survey of compensation levels at consumer, B2B and association magazine publishers, ...Read more.
Q&A: BlueToad CEO on Amazon Polly Newscaster Voice & Future of Audio
Consumers are rapidly embracing voice technology, leading publishers in search of tools that can efficiently produce audio versions of content. Responding to demand, BlueToad partnered with Amazon to launch Amazon Polly’s new NTTS Newscaster voice. ...Read more.