Industry News

Lester is pleased to present important news aggregated  from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.

Active Interest Media Gets Into Cannabis | People on the Move
Earlier this week, Active Interest Media, publisher of Better Nutrition, Yoga Journal and a slew of recently acquired former F+W titles, among many others, announced the launch of NatuRx, a new print and digital media brand with a self-described ...Read more.
Media Pitch: OutVoice Is Streamlining the Freelancer Invoicing Process
If you follow any freelance journalists on Twitter, you’ve heard what a headache invoicing processes can be – and how frustrating it is not to be paid for your work in a timely manner. As ...Read more.
Getting More from Google Analytics: 3 Tips for Editors
Over the last year or so, I’ve had the chance to run several editorial training sessions with B2B media players. In these sessions, the number-one question I get from content teams is how to best ...Read more.
20 Years Later, The FADER Stays True to Its Mission
In terms of digital disruption, magazines were far from the only form of traditional media upended by the rise of the internet over the past two decades. So as a relatively small fish in a ...Read more.
Six Approaches to Effective Digital Learning: How Emerging Technologies Are Transforming Education & Corporate Training
Digital learning today needs to be immersive and multifaceted, offering a wide choice of media to meet unique learning styles and keep pace with the robust, mobile experiences students have come to expect. This new ...Read more.
3 Ways to Make B2B Content Marketing More Engaging
Though your subject matter may be complex, your content is most effective when it’s simple for the consumer to understand. Websites, white papers, and other forms of content must deliver a clear, valuable message – ...Read more.
Meredith’s Time-Management Problem: The Largest Magazine Publisher Has Some Explaining To Do
Tom Harty sounds like a guy who thought he’d bought a shiny new car, only to find out the engine had been removed right before he wrote the check. And who then failed to report ...Read more.
5 Common Misconceptions about WordPress Elasticity
Scalability is an initial, often uncompromisable goal for growing businesses, which is why seasoned entrepreneurs spend plenty of time refining their business plans before launching new layouts or viral initiatives for their media outlets. This ...Read more.
The Atlantic Taps Creative Leadership | People on the Move
The Atlantic named Luise Stauss as its first director of photography this week.  Stauss, who will be joining the recently-expanded art team led by creative director Peter Mendelsund, will be based out of The Atlantic’s ...Read more.