Industry News

Lester is pleased to present important news aggregated  from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.

3 Steps to Creating a Custom Research Offering
Research can be murky, but publishers enter the arena from a position of strength. They already own key connection points with the audience that can be used to engage in a reportable, statistically significant conversation. ...Read more.
Rise of the Super Aggregator and the User-Centric Experience
How do people really get their news today? They do a Google search. They go directly to the site of a publisher they know. They use a news aggregator and browse stories there. Reviewing data ...Read more.
5 Ways Digital Archives Can Supercharge Paywall Revenue
With advertising trending down for most print publications, publishers are eyeing paywalls with renewed interest. This whitepaper explores five successful methods of engaging your reader base with a compelling value proposition to convince them to ...Read more.
DOJ Files Suit to Block Quad From Acquiring LSC Communications
The U.S. Department of Justice (DOJ), Antitrust Div., filed a civil antitrust lawsuit in the U.S. District Court for the Northern District of Illinois on June 20 seeking to block Quad’s proposed $1.4 billion, all-stock ...Read more.
Publishers: Let’s Get Real About Regulating Facebook
Yeah, that situation with the Parkland graduate was appalling. Here’s another Harvard kid who should have been sent packing: Mark Zuckerberg. Fifteen years ago, the entrepreneurial undergrad  was emailing a friend about the harvest of ...Read more.
Longtime Glamour Editor Joins People Magazine | People on the Move
People editor-in-chief Dan Wakeford announced his first hire and several promotions since taking on his new role in March. Wendy Naugle was brought on as the new deputy editor for the magazine. She joins Meredith ...Read more.
Employee Engagement Matters: But What Exactly Does Engagement Mean?
To truly understand the needs of your employees means asking questions, understanding them, and creating an environment of multifaceted engagement. Researchers and academic pundits have been telling us for decades that leaders and the relationships ...Read more.
Advantage Business Marketing Ceases Operations After 13 Years
Advantage Business Marketing—the Rockaway, N.J.-based B2B media company formerly known as Advantage Business Media until rebranding in a last-ditch pivot to marketing services a year ago—abruptly shut its doors this week, notifying its more than ...Read more.
Press Release: Ad-Juster Delivers Scorecard Exposing Gaps in Essential Data from Programmatic Vendors
The first Ad-Juster Programmatic Scorecard evaluates the top 10 demand partners in programmatic advertising, as measured by revenue and adoption, on how well they meet a set of Minimum Viable Reporting (MVR) standards. ...Read more.