Industry News

Lester is pleased to present important news aggregated  from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.

Bonnier’s Scuba Diving Mag Sold to the Professional Association of Diving Instructors
Bonnier Corp.’s Diving Media Group, which includes Scuba Diving and Sport Diver magazines, was sold to the Professional Association of Diving Instructors (PADI) on Wednesday for an undisclosed sum. Effective immediately, PADI now has full ownership ...Read more.
Eliminating Vendor Risk Is a Critical Step to Win Back Consumer Trust
You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being collected, used, or misused by the ...Read more.
How Bon Appétit Is Driving Engagement and Revenue with Its OTT App
Food lifestyle brand Bon Appétit has developed a recipe for viral long-form video series on YouTube, with its Test Kitchen editors starring as hosts. In 2018, the Condé Nast publication tripled its audience on the ...Read more.
F+W Media Reveals Winning Bidders at Bankruptcy Auction
Special interest magazine publisher F+W Media is due back in Delaware bankruptcy court Monday afternoon, where the company is expected to present the winning bidders emerging from an auction of its remaining media assets, the ...Read more.
Developing a Successful Membership Program: Where to Start
Memberships are hot. And not just in publishing. According to an analysis of Google Trends data, memberships are 33% more popular today than they were just two years ago. From Burger King to CVS, from ...Read more.
Jon Werther Is Out at Meredith After 3 Years as President | People on the Move
National Media Group president Jon Werther is out at Meredith Corp. after seven years with the company, effective immediately. In a statement from president and CEO Tom Harty, he said that there aren’t any immediate ...Read more.
How Mass-Consumer Publishers Are Seeking B2B Opportunities
For mass consumer magazines, scale is typically a core component to their business models, especially in digital. But some publishers are now seeing the value in stripping back content to reach a new audience of ...Read more.
How to Sell $38K of Subscriptions in 10 Days
If you run a paid circulation magazine, you know that selling subscriptions online can be a challenge. However, I’d like to share an example of one publication that recently sold over $38K of subscriptions in ...Read more.
Bauer Media to Pursue Alternatives to Traditional Newsstand Supply Chain
The publisher of the two top-selling magazines on American newsstands has initiated a process aimed at exploring alternatives outside of the traditional magazine-retail supply chain, which has become dominated by two major wholesalers following years ...Read more.