Industry News

Lester is pleased to present important news aggregated  from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.

It’s Time for Publishers to Create Experiences, Not Destinations
For those of you that don’t know me personally, I’m a huge football fan. So, in 2017, when Tony Romo was getting replaced by Zak Prescott, I was watching closely if Romo would land on ...Read more.
The New Republic Continues Its Editorial Expansion | People on the Move
Following the appointment of Chris Lehmann to full-time editor of The New Republic last week, the brand is continuing its editorial expansion with the hires of Gregg Levine and Alex Pareene as senior editor and ...Read more.
4 Ways Publisher Technology Lags & Hurts Monetization
The publishing space is one of the most rapidly evolving markets across the digital landscape. Unlike the majority of the platforms hosted online, publishers rank on top alongside ecommerce and SaaS when it comes to ...Read more.
Content-as-a-Service: How to Avoid One-Offs and Retain Clients
Too many media companies are falling into the one-off trap in content marketing. Learning of a client’s desire to own a certain topic and demonstrate thought leadership, the resulting proposal is usually a restatement of ...Read more.
Newsweek Retains Poynter Institute in a Bid to Rehab Its Credibility
Following a tumultuous 2018 in which its offices were raided by the Manhattan D.A., its editors publicly rebuked its parent company for interfering with their reporting and its former co-owner was indicted on fraud and ...Read more.
Readers Aren’t One-Size-Fits-All, So Why Is Our Content?
Our readers aren’t bathrobes—they’re not one-size-fits-all. Yet we batch-and-blast email and direct mail campaigns. We write about what we think is best. We really only have one product, even if it’s available in different formats. ...Read more.
Time Taps New Editorial Talent | People on the Move
Time announced several new editorial appointments and hires this week, including promoting Sam Jacobs from executive editor to deputy editor. In this role, Jacobs will be tasked with overseeing editorial content across all of the ...Read more.
Why Your Advertiser Campaigns Aren’t Working And How to Fix It: Part 1
In my 25 years in digital media, I’ve worked with hundreds of publishers and thousands of advertisers in B2B, consumer, and regional markets. I’ve had access to analytics from innumerable ad campaigns and discussions with ...Read more.
Still on Shaky Ground, Publishers Seek More Stability in 2019
The layoffs that have plagued the magazine industry for a decade continued in the first quarter of this year, along with hundreds of cuts at digital media companies. The pink slips reflect the industry’s precarious ...Read more.