Industry News

Lester is pleased to present important news aggregated  from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.

Why Group Nine is Prioritizing Podcasts & Partnering with iHeartMedia
From NowThis news videos to Thrillist travel lists, content from Group Nine Media brands reaches more than 80% of Americans in their 20s. In a move to match its audience’s content consumption habits, the mobile-first ...Read more.
Up and Down the Masthead, Male Editors (Still) Significantly Out-Earn Females
Sponsored by Readex Research Against a backdrop of sustained industry instability, editorial salaries have remained relatively consistent year-over-year, according to data from Folio:’s annual survey of compensation levels at consumer, B2B and association magazine publishers, ...Read more.
Q&A: BlueToad CEO on Amazon Polly Newscaster Voice & Future of Audio
Consumers are rapidly embracing voice technology, leading publishers in search of tools that can efficiently produce audio versions of content. Responding to demand, BlueToad partnered with Amazon to launch Amazon Polly’s new NTTS Newscaster voice. ...Read more.
Why Many Marketing Automation Projects Go South
As a data and analytics consultant, I often get called in when things do not work out as planned or expected. I guess my professional existence is justified by someone else’s problems. If everyone follows ...Read more.
Four More Execs Depart SourceMedia in Latest Restructuring
The shakeup continues at SourceMedia. Chief content officer David Longobardi is out after 11 years in the role and 15 with the company as it prepares to reveal a series of new additions to its ...Read more.
The Atlantic Names New Global Marketing Head | People on the Move
The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing ...Read more.
3 Key Takeaways from the 2019 Yale Publishing Course
To be a successful leader in magazine media you must slow down and take stock of what others in the industry are doing – and how you can manage change in your own organization. Each ...Read more.
Bonnier Corp. Terminates Editor-in-Chief Over Ethics Breach
Bonnier Corp. has dismissed Flying magazine editor-in-chief Stephen Pope for a violation of the company’s ethics code. Bonnier declined to go into specifics and Pope did not respond to requests for comment, but two sources familiar ...Read more.
FUSE Media Speaker Spotlight: Sheel Shah, Hearst Magazines
Sheel Shah, VP of Strategic Partnerships & Consumer Products at Hearst Magazines, will kick off the 2019 FUSE Media Summit with an opening keynote. We connected with Shah for a quick Q&A to hear more ...Read more.