Industry News

Lester is pleased to present important news aggregated  from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.

How AI and Natural Language Processing Can Increase the Speed and Quality of Publishing
For quite a few years, artificial intelligence seemed like just another buzzy term with vague implications on the publishing industry. But now, publishers are putting it into action. Through a range of applications, AI and ...Read more.
Press Release: Meredith and Hearst Among First Publishers to Commit to Adopting IAB Tech Lab Transparency Label
This week Meredith Corporation and Hearst Magazines pledged to adopt the IAB Tech Lab’s proposed industry standard Data Transparency Label. The label will provide advertisers and buyers with four key sets of data: data solution ...Read more.
Adweek Taps Co-Leadership Team for Editorial | People on the Move
Lisa Granatstein and Stephanie Paterik are taking on new editorial co-leadership roles at Adweek, as editor, senior vice president of programming and executive editor, respectively. Granatstein will be tasked with leading event programming and the ...Read more.
5 Keys to HousingWire’s Double-Digit Revenue Growth in 2018
Put your readers first, and your web traffic and revenue will follow. At least that’s what B2B media company HousingWire has learned since expanding and refocusing editorial coverage in 2018. The company, which serves the ...Read more.
Are Performance-Based Marketplaces the Solution to Digital Media’s Demise?
BuzzFeed. HuffPost. Vice. Those are just a few of the digital media darlings that have been forced to make significant cuts to their staffs since the start of the year. Many of these organizations were ...Read more.
Email Audience Enrichment Solutions
Establish and reconcile audience identity, unlock more first-party data, and deliver personalized experiences to your audience—all by using the technology you already have. Get the Email Audience Enrichment guide, and start doing more with your ...Read more.
Why The Washington Post Magazine Created an “All-Cover” Issue for Earth Day
“A successful magazine cover makes a statement,” wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert’s April 21 issue. “The subject being illustrated is worth your time and ...Read more.
How to Effectively Notify Customers About a Data Breach
What once was an occasional security nightmare has become more frequent than many of us would like to admit. Following these best practices will ensure the best experience possible (given the situation) in order to ...Read more.
Magazines Find Breakthrough Efficiencies in the Pitching Process
Sponsored by Submittable By and large, magazines have adapted to the digital world. They’ve stabilized their workforce and continue to combat falling subscription rates. Yet, there are two areas where publishers are still adjusting to ...Read more.