Industry News

Lester is pleased to present important news aggregated  from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.

The Dos and Don’ts of an Email Migration
Migrating to a new email service provider (ESP) can be one of the most frustrating pursuits an email marketer can undertake. Unfortunately, this undertaking is increasingly common. A recent study by Return Path found “nearly ...Read more.
Press Release: Akadémiai Kiadó Partners with Sheridan PubFactory to Host All of Their Journals
Hanover, PA — Akadémiai Kiadó is relaunching their AKJournals publishing program―60+ peer-reviewed STM titles―on Sheridan PubFactory’s online hosting platform. Balázs Réffy, CEO, Akadémiai Kiadó said: “As the most prestigious STM publishing organization in Central and ...Read more.
Approaching Paid Subscription Growth Like It’s 2019
We have reached a point at which paid subscription growth, for many media companies, feels unattainable. I both vehemently disagree and, sadly, agree. There are more tools than ever for reaching larger audiences (the disagree ...Read more.
Core Functions of a CDP — and How to Choose the Right One
More media companies are investing in customer data platforms (CDPs) as they look to gather and monetize audience data. With the demand comes a growing number of CDP vendors, which increased by 60% last year, ...Read more.
Creatives Explain the New Definition of Magazines
NEW YORK—During the second annual ModMag NYC summit last week, organized by the London-based magazine shop and creative studio magCulture, creatives from across the industry attempted to answer one question: What is a magazine? Founder ...Read more.
Using Evergreen Content as an Audience Development Strategy
It’s not uncommon to hear from publishers, “what is the best tactic in audience development right now?” The answer we give is one that always applies despite trends, tools, and even new technology: good, quality ...Read more.
Moving On From Publishing Executive: The Song Remains the Same
It’s been nearly six years since I took on the very meta role of directing a publication about publishing. It’s been a period of great uncertainty, innovation, and disruption, all of which create a lot ...Read more.
Easier than Ever B2B Marketing Analytics
Maximize your marketing and sales efforts with advanced marketing analytics. Explore your data, get insights into your marketing performance, and quickly take data-driven actions. Learn how you can combine marketing and sales data in one ...Read more.
Bucking the Trend: Print Magazines Still Work for (Some) Publishers
Much like the several years that have preceded it, 2019 will see the deaths of many a once-formidable print magazine. Some will find new life online, some will fade into irrelevance, and many that survive ...Read more.