Industry News

Lester is pleased to present important news aggregated  from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.

What Google’s Switch to First-Price Auctions Means for Publishers
The second-price auction played a starring role in making programmatic a $48 billion industry, but Google’s first-price switch means the model could be facing its final curtain call. After years of issues caused by header ...Read more.
Exclusive: Rolling Stone Promotes Brian Szejka to Publisher | People on the Move
Brian Szejka was promoted to publisher of Rolling Stone, effective immediately, following publisher and chief revenue officer Andrew Budkofsky’s resignation from the company earlier this month. Szejka has been with Rolling Stone since 2014, when ...Read more.
Reflections From My Not-So-Romantic Stint in the Magazine Business
Yeah, I was in the magazine business before you were. Probably. This was from 1973 to 1977, a gentler time when baseball uniforms were double-knit and Nazis had the decency to cower in South America ...Read more.
RealSelf Preps for Editorial Expansion With Shape and NewBeauty Hires
RealSelf, the Seattle-based website that provides reviews and information about cosmetic procedures, has recruited former Shape editor-in-chief Tara Kraft and Carolyn Hsu, NewBeauty’s head of digital, to lead the launch of its new consumer-facing editorial offshoot. Using ...Read more.
Wainscot Media Acquires Pair of Fashion Industry B2B Magazines
Park Ridge, N.J.-based content marketing agency and magazine publisher Wainscot Media announced Tuesday that it has acquired 9Threads—a New York-based design firm publisher of B2B magazines Footwear Plus and Earnshaw’s—from former owner Symphony Publishing Group ...Read more.
B2B Media Is Leading with First-Party Data – and Unlocking New Revenue
For the longest time I resisted calling website visitors anything but readers. After decades as an editor and publisher, I pushed back on calling them “users.” I still don’t like the sound of it, but ...Read more.
Magazine Media: Talking About a Better User Experience Isn’t Enough
As soon as the concept of “user experience” was reduced to another acronym within digital culture (UX) we should have known we had emptied the term of any meaning. In my mind, the original sin ...Read more.
Jay Fielden Joins List of Troy Young-Era Departures at Hearst | People on the Move
Esquire editor-in-chief Jay Fielden is out after three-and-a-half years at the helm. The latest in a long line of editors and execs to depart Hearst following the appointment of Troy Young to president of Hearst ...Read more.
Meredith’s Executive Director of Video Programming & Analytics on IGTV & OTT Strategy
While many publishers remain hesitant to produce videos for Instagram’s IGTV without a formal monetization system in place, Meredith Corporation is rolling out a slate of 20 original series for the long-form, vertical video app. ...Read more.