Press Release: Endeavor Business Media Acquires Informa’s Industry & Infrastructure Intelligence and Auto Aftermarket Media Brands
Endeavor Business Media announces the acquisition of a number of Informa’s Industry & Infrastructure and Auto aftermarket media brands, expanding its position as one of the fastest growing B2B companies. ...Read more.
The Impact of Chrome 76: Why a Freemium Model Is the Future
It is often said “when one door closes, another opens.” And that is the scenario many subscription-dependent publishers find themselves in today. Publishers have long deployed metered paywalls allowing them to track and cap the ...Read more.
Hearst Hires a VP of Talent, Meredith Staffs Up Health Magazine | People on the Move
On Wednesday, Hearst announced the hiring of Rachel Kay as vice president of talent, a newly created role that will advance talent recruiting programs across the company. Reporting directly to Hearst COO Mark Aldam, Kay will ...Read more.
Meredith’s Vision for the Future Includes Growth in Print Advertising, Newsstand Revenue
Just two months after the company’s fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company’s print magazine business in its ...Read more.
Measuring Editorial Quality for Digital Journalism (Beyond Performance Metrics)
Measuring the digital performance of stories is part of any modern media company. As editor in chief of a media startup, I spend more of my days trying to make sense of various performance metrics ...Read more.
Last Call to Attend FUSE Media 2019 — Only 5 Seats Left
In just two weeks, 65 media executives leading digital and technology strategy across B2B, consumer, and association publishing will converge in Philadelphia for the FUSE Media Summit. FUSE caps a busy fall conference season this year, ...Read more.
When Less is Actually More: Behind Bauer Media’s Print Success
Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven ...Read more.
Meet the 2019 Eddie & Ozzie Award Winners
The post Meet the 2019 Eddie & Ozzie Award Winners appeared first on Folio:. ...Read more.
The Most Effective Branding Is More About the Customer Than the Company
A farm stand did an excellent job positioning its peaches to my daughter. As a marketer, how can you replicate that effective branding? And does your product deliver on that brand promise? ...Read more.
Big Ideas for Incremental Change and Disruption
VANCOUVER, B.C.—Publishers have been taking a hard look at several novel revenue opportunities, some borrowed from other industries but each representing incremental growth potential when spun on a magazine axis. At the recent Content Opportunity ...Read more.