Industry News

Lester is pleased to present important news aggregated  from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.

Four More Execs Depart SourceMedia in Latest Restructuring
The shakeup continues at SourceMedia. Chief content officer David Longobardi is out after 11 years in the role and 15 with the company as it prepares to reveal a series of new additions to its ...Read more.
The Atlantic Names New Global Marketing Head | People on the Move
The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing ...Read more.
3 Key Takeaways from the 2019 Yale Publishing Course
To be a successful leader in magazine media you must slow down and take stock of what others in the industry are doing – and how you can manage change in your own organization. Each ...Read more.
Bonnier Corp. Terminates Editor-in-Chief Over Ethics Breach
Bonnier Corp. has dismissed Flying magazine editor-in-chief Stephen Pope for a violation of the company’s ethics code. Bonnier declined to go into specifics and Pope did not respond to requests for comment, but two sources familiar ...Read more.
FUSE Media Speaker Spotlight: Sheel Shah, Hearst Magazines
Sheel Shah, VP of Strategic Partnerships & Consumer Products at Hearst Magazines, will kick off the 2019 FUSE Media Summit with an opening keynote. We connected with Shah for a quick Q&A to hear more ...Read more.
Advertiser Blacklisting and Its Silencing Effect on Journalism
Since the dawn of reporting, one question has been elevated above all others: Does this serve the public interest? In today’s increasingly polarized news environment, advertisers are dictating the kinds of content they will and ...Read more.
2020 Print Forecast: The Quad-LSC Merger Is Off, but Competition Might Still Suffer
Though the merger of megaprinters Quad and LSC Communications has been called off, publishers may still find it harder to strike a favorable printing deal in the coming months. Calling magazine and catalog printing “a ...Read more.
ABM Is Just Good Marketing
ABM is quickly becoming a staple of modern B2B revenue teams because it’s a simple idea that works. B2B sellers concentrate sales and marketing resources on a clearly defined set of target accounts and execute ...Read more.
How Media Companies Can Maximize Revenue by Hosting Events
Hosting events provides a substantial revenue stream for Trade Media Companies. In this free webinar, industry thought leaders Todd Krizelman (MediaRadar) and Alon Alroy (Bizzabo), dive into the power of events from host and marketer ...Read more.