Industry News

Lester is pleased to present important news aggregated  from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.

Separation of Church and State Is (Mostly) Dead in Media, Execs Say
The age-old sacred barrier that once separated media companies’ editorial and sales teams has all but disappeared in the age of branded content and marketing services—and that isn’t necessarily a bad thing, a panel of ...Read more.
Trusted Media Brands’ SVP of Marketing on ‘Nicest Places’ Program & Digital Revenue Strategy
Trusted Media Brands secured its first sponsor for the Reader’s Digest “Nicest Places in America” program this year. The media company’s new SVP of marketing, Ronak Patel, discusses the custom content partnership, as well as ...Read more.
Former Bloomberg CRO Keith Grossman Tapped as Time President | People on the Move
Time appointed Keith Grossman as its new president in an effort to build out its leadership team, following the sale of the magazine to Marc and Lynne Benioff from Meredith Corp. last September.  Starting July 22, ...Read more.
Press Release: Ben Lane Named Managing Editor of HousingWire
DALLAS, TX (July 17, 2019) — Ben Lane has been named Managing Editor of HousingWire, the nation’s leading source of news and information for the mortgage, real estate and fintech markets. In this leadership role, ...Read more.
8 Ways to Increase Digital Ad Revenue by 50% or More
I recently received a fantastic email from a single title B2B publication that I work with: “As of today, we are on track for $452,380 in digital revenue alone. This is a 66% increase over ...Read more.
Quad to Close Its Midland, Mich., Publication Printing Plant, Impacting 300 Workers
The former Pendell Printing, located in Midland, Mich., has survived several ownership changes throughout its history. But, unfortunately for the approximately 300 employees who work there, parent company Quad announced on July 7 that the ...Read more.
To Restore Faith in Democracy, The Purple Project Calls on Magazines
The Purple Project for Democracy, a non-partisan coalition, campaign and movement, is looking turning to magazines to help initiate a national branding campaign. “When we started this almost 17 months ago, we saw some eye-rolling,” ...Read more.
Death of the CDO, Rise of the CPO
It was 1999 and the Internet was about to flip publishing on its head. The media called for the end of print with the debate being mostly about what month and not what year – ...Read more.
MPA to Close New York Office and Move Headquarters to D.C., Prioritizing Gov’t Affairs
MPA — The Association of Magazine Media, the nonprofit trade group that represents around 75 of the largest consumer magazine publishers in the U.S., as well as suppliers and other industry stakeholders, is leaving New ...Read more.