Industry News

Lester is pleased to present important news aggregated  from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.

6 Takeaways for Digital Editors from the Folio: Show
From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here ...Read more.
4 Million Subscribers – and Unprofitable? Closing of ‘Family Circle’ Signals Shift in Meredith Print Strategy
How could a magazine with more than 4 million subscribers be unprofitable? I kept seeing and hearing various versions of that question last month when Meredith Corporation announced it is about to publish the last ...Read more.
Analytics Firm Parse.ly Expands to Track How Content Drives Conversions
The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type ...Read more.
The Atlantic Redesigns Across Platforms; Hearst Magazines Editors to Form Union
Two months into life behind a digital paywall, The Atlantic says it sold “record numbers” of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific ...Read more.
Endeavor Business Media Acquires More Than 20 B2B Titles from Informa Plc
At Endeavor Business Media—the Nashville-based company founded by former SouthComm CEO Chris Ferrell just two years ago—2019 is ending the same way it began: with a significant, acquisition-fueled expansion. Nine months after doubling its portfolio ...Read more.
Press Release: Endeavor Business Media Acquires Informa’s Industry & Infrastructure Intelligence and Auto Aftermarket Media Brands
Endeavor Business Media announces the acquisition of a number of Informa’s Industry & Infrastructure and Auto aftermarket media brands, expanding its position as one of the fastest growing B2B companies. ...Read more.
The Impact of Chrome 76: Why a Freemium Model Is the Future
It is often said “when one door closes, another opens.” And that is the scenario many subscription-dependent publishers find themselves in today. Publishers have long deployed metered paywalls allowing them to track and cap the ...Read more.
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Hearst Hires a VP of Talent, Meredith Staffs Up Health Magazine | People on the Move
On Wednesday, Hearst announced the hiring of Rachel Kay as vice president of talent, a newly created role that will advance talent recruiting programs across the company. Reporting directly to Hearst COO Mark Aldam, Kay will ...Read more.
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Meredith’s Vision for the Future Includes Growth in Print Advertising, Newsstand Revenue
Just two months after the company’s fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company’s print magazine business in its ...Read more.