Industry News
Lester is pleased to present important news aggregated from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.
4 Ways Artificial Intelligence Can Impact Your Conversion Rates
At this point, there is little doubt that artificial intelligence is the future of business. The Salesforce “State of Marketing” report found that more than a fifth of businesses currently use AI for marketing purposes, ...Read more.
Media Pitch: Subtext Connects Journalists with Subscribers for 1:1 Conversations
In pursuit of reader revenue, many publishers are creating subscription products tailored to reader interests. Subtext, a texting platform formerly known as Project Text, opens a personal channel of communication between content creators and readers ...Read more.
How Transformational Leadership Impacts Your Bottom Line
As a transformational coach in the corporate world, I absolutely love working with companies that are interested in connecting more deeply with their customers. Today’s publishers and media companies are competing for reader’s attention, loyalty, ...Read more.
Financial Times Names New Top Editor | People on the Move
The Financial Times announced Roula Khalaf as its next editor, making her the first female top editor at the FT in its 131-year history. A 24-year veteran of the FT, Khalaf most recently served as ...Read more.
Stop Expecting Data Scientists to Be Magical: Analytics Is a Team Sport
Many organizations put unreasonable expectations on data scientists. Their job descriptions and requirements are often at a super-human level. “They” say — and who are they? — that modern-day data scientists must be good at ...Read more.
6 Takeaways for Digital Editors from the Folio: Show
From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here ...Read more.
4 Million Subscribers – and Unprofitable? Closing of ‘Family Circle’ Signals Shift in Meredith Print Strategy
How could a magazine with more than 4 million subscribers be unprofitable? I kept seeing and hearing various versions of that question last month when Meredith Corporation announced it is about to publish the last ...Read more.
Analytics Firm Parse.ly Expands to Track How Content Drives Conversions
The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type ...Read more.
The Atlantic Redesigns Across Platforms; Hearst Magazines Editors to Form Union
Two months into life behind a digital paywall, The Atlantic says it sold “record numbers” of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific ...Read more.
