Industry News

Lester is pleased to present important news aggregated  from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.

How Content Structure and Data Extraction Facilitate New Product Development
Technology and content are empowering products and ideas that were previously impossible. In fact, content structure and semantics are the building blocks that enable downstream capabilities, such as search engine and database discoverability, consumption through ...Read more.
Intention, Authenticity & Value: 3 Key Commerce Strategies for Publishers
Publishers are aware of the need to diversify revenues, and increasingly, commerce is the key strategy–with 31% stating it will be an important focus in 2019. There’s a good reason that’s the case. Monetizing embedded ...Read more.
Consumer Reports Named Digital Team of the Year at the Folio: Digital Awards
NEW YORK – Digital executives, thought leaders and creators from across the magazine media industry gathered in the Yale Club Ballroom in Midtown on Thursday to celebrate this past year’s greatest achievements in online media ...Read more.
Research: Marketers Aim to Balance Thirst for First-Party Data & Customer Privacy
Customer identity and data privacy are at the core of every marketing strategy, driving everything brands are doing with marketing data — from social media marketing to in-store email collection. The 360-degree customer experience demands ...Read more.
Why Marketers Should Tap Into the Potential of Bing Ads, the Dark Horse of the Search World
Bing has often been an overlooked publisher in the search world, left in the shadows of its older rival, Google Ads, and simply not given the credit it’s due. However, marketers shouldn’t overlook the dark ...Read more.
Rogers Media Sells All of Its Remaining Magazines
Completing a two-year-long divestment process, Rogers Media, once far and away Canada’s largest magazine publisher, will soon pull out of the print media business entirely. The company has reached an agreement to sell all five ...Read more.
EnsembleIQ Elevates Joel Hughes to COO | People on the Move
EnsembleIQ promoted Joel Hughes to the role of chief operating officer at from his position as chief digital officer, filling in a position that was vacated last November by former COO and CFO, Richard Rivera, ...Read more.
Media Pitch: How Blockthrough Helps Publishers Recover Millions in Ad Revenue
Ad blockers have grown into a massive problem for online publishers. Some analysts estimate that by 2020, publishers will lose nearly $75 billion annually to ad blockers. This movement is fueled by users’ exasperation with ...Read more.
Meredith Aims for Pet Owners With Newest Magazine Launch
After enjoying three significant increases to its rate base since its Fall 2016 debut, the Joanna and Chip Gaines-branded Magnolia Journal has essentially completed the transition from hot new launch to established lifestyle magazine, with Meredith ...Read more.