Industry News
Lester is pleased to present important news aggregated from multiple sources for the B2B Media, Trade Publishing and Fund Raising Industry. We hope users find this information useful and that it gives them a birds eye view of important developments in the industry.
How FUSE Media Simplifies Publishers’ Technology Evaluation
New technologies enable media companies to innovate, adapt, and stay profitable. The problem is, the array of technology solutions is growing faster and more fragmented than ever, making the product evaluation process a time suck ...Read more.
3 Ways Publishers Are Using AI to Meet Reader Expectations
Companies like Netflix, Amazon, and Spotify are raising the bar on consumer expectations for personalized experiences. These companies are using technologies like artificial intelligence (AI) to provide customized recommendations to subscribers and customers in real-time. Consumers ...Read more.
Refinery29 Brings in Ex-Nylon Editor, TIME Makes 3 More Hires | People on the Move
Refinery29 hired Gabrielle Korn as fashion and culture director, responsible for building the young women’s brand’s voice in style, culture, identity, and world events, while also growing its digital audience. Korn previously served as editor-in-chief of ...Read more.
Sales and Marketing Salaries Hold Steady, but Commissions Are Elusive
Folio:’s annual survey of magazine industry sales and marketing salaries indicates that overall compensation levels remained fairly consistent year-over-year for publishers and marketing directors, while salespeople at the account-executive level reported an overall decline in ...Read more.
Publishing Trends to Watch in 2020
The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry in the coming year. There ...Read more.
The Data Maturity Curve for Publishers
In this whitepaper Permutive uncovers the best practices that they’ve learned by working with publishers at each stage of the data maturity curve. Download the whitepaper today to uncover practical advice to help you unlock ...Read more.
How Can Brands Unlock the Power of TikTok?
With TikTok aggressively growing, brands and marketers are quickly searching for the best ways to leverage and engage the hottest new social platform. ...Read more.
5 Monetization Tips for Small and Mid-Tier Publishers
Small- to mid-tier publishers have faced the same conundrum for years: As print has become increasingly obsolete and juggernauts Google, Amazon, and Facebook now lay claim to nearly 70% of digital advertising revenue, how can they ...Read more.
Meredith Sells Money Magazine Brand, Nearly Two Years After Time Inc. Merger
Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal ...Read more.
