When Less is Actually More: Behind Bauer Media’s Print Success
Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven ...Read more.
Meet the 2019 Eddie & Ozzie Award Winners
The post Meet the 2019 Eddie & Ozzie Award Winners appeared first on Folio:. ...Read more.
The Most Effective Branding Is More About the Customer Than the Company
A farm stand did an excellent job positioning its peaches to my daughter. As a marketer, how can you replicate that effective branding? And does your product deliver on that brand promise? ...Read more.
Big Ideas for Incremental Change and Disruption
VANCOUVER, B.C.—Publishers have been taking a hard look at several novel revenue opportunities, some borrowed from other industries but each representing incremental growth potential when spun on a magazine axis. At the recent Content Opportunity ...Read more.
Subscriber Yield Management Grows Long-Term Consumer Revenue
Companies with subscribers can apply different pricing across customers to a degree not possible in many industries because they have one-to-one relationships with each customer. This one-to-one communication enables personalization and customization of the relationship ...Read more.
Do You Have the First-Party Data You Need?
For media & publishing companies, the future of audience revenue rests on actionable first-party data. Get the Email Audience Enrichment Solution Guide to learn how you can collect more first-party data and use it to ...Read more.
2019 FUSE Media Summit Sponsor Orientation
Click here for more information about FUSE Media Summit, or see the full Agenda here. Please email Matt Steinmetz ( with any further questions. ...Read more.
Harvard Business Review Wins Magazine of the Year at the Eddie & Ozzie Awards Gala
NEW YORK—Magazine and digital media professionals from all over the country gathered Wednesday evening to celebrate honorees for excellence in editorial and design. B2B, consumer and regional brands competed for Folio:’s 2019 Eddie and Ozzie ...Read more.
Questex Names New CFO, VF Editor Joins Fast Company | People on the Move
On Tuesday the business information company Questex announced Patrick Nohilly as its new chief financial officer, to work out of its New York headquarters. Nohilly succeeds Debra Mason, who left in September to take on ...Read more.
Media Execs Talk New Revenue and Building on Audiences at the Folio: Show
Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media.  Eric Schurenberg, CEO of Mansueto Ventures, the ...Read more.