Media Pitch: How Gath3r Enables Publishers to Monetize Engagement With Cryptomining
Cryptomining may be the latest method for publishers to tap into new online revenue. Mining involves verifying cryptocurrency transactions by cracking the blockchain code associated with those transactions. When the miner successfully verifies a transaction, ...Read more.
How Publishers Are Leveraging Their Media Brands for Marketing Services
Requiring deeper insights and data, broader access to audiences and agency-like services from publishers, brands are becoming savvier about their marketing investments across the board, and publishers are responding to that trend by leveraging their ...Read more.
4 Steps to Reinvigorate Sales & Radically Transform the Publishing Business
Steady decline in readership and advertising revenue are the current operating environment for local and specialty publishing. According to News Media Alliance and Pew Research Center,  advertising revenue for publicly traded publishers declined roughly 30% ...Read more.
BNP Media Shutters Five Magazines, Laying Off Numerous Staffers
BNP Media is shuttering five of its trade magazines and merging others in a round of downsizing that will see several employees let go over the coming weeks. Appliance Design, Ceramic Industry, Hotel F&B, Reeves ...Read more.
Reality Check: Symbolism and Nostalgia Are Not Business Models
Apologies for what follows. You’ve caught me staring in the face of the devil. That’s one of the things I’m staring at. The other is a big stack of New Yorkers. Unthumbed-through. It’s 15 issues ...Read more.
How Content Structure and Data Extraction Facilitate New Product Development
Technology and content are empowering products and ideas that were previously impossible. In fact, content structure and semantics are the building blocks that enable downstream capabilities, such as search engine and database discoverability, consumption through ...Read more.
Intention, Authenticity & Value: 3 Key Commerce Strategies for Publishers
Publishers are aware of the need to diversify revenues, and increasingly, commerce is the key strategy–with 31% stating it will be an important focus in 2019. There’s a good reason that’s the case. Monetizing embedded ...Read more.
Consumer Reports Named Digital Team of the Year at the Folio: Digital Awards
NEW YORK – Digital executives, thought leaders and creators from across the magazine media industry gathered in the Yale Club Ballroom in Midtown on Thursday to celebrate this past year’s greatest achievements in online media ...Read more.
Research: Marketers Aim to Balance Thirst for First-Party Data & Customer Privacy
Customer identity and data privacy are at the core of every marketing strategy, driving everything brands are doing with marketing data — from social media marketing to in-store email collection. The 360-degree customer experience demands ...Read more.
Why Marketers Should Tap Into the Potential of Bing Ads, the Dark Horse of the Search World
Bing has often been an overlooked publisher in the search world, left in the shadows of its older rival, Google Ads, and simply not given the credit it’s due. However, marketers shouldn’t overlook the dark ...Read more.