Inside The Cut’s First Crowd-Programmed, Day-Long Event
NEW YORK — Held at the trendy, Instagram-friendly 1 Hotel Brooklyn Bridge on Monday, How I Get It Done Day was the Cut’s first attempt at taking a reader-favorite editorial franchise-turned podcast and panel series, ...Read more.
Want Subscriber Growth? Compensate Your Content Teams Appropriately
The most significant currency today is attention. The individuals who gain an audience’s attention and can effectively engage them with content are indispensable to a media company—and now, to general marketers, too. As media companies ...Read more.
National Geographic Media Hits 100 Million Instagram Followers, Sees 80% Uptick In Advertising On Social
Earlier this month, National Geographic Media reported hitting a major milestone: it reached 100 million followers on Instagram. According to the company, it is the first brand ever to amass that number of fans on ...Read more.
Condé Nast Positions its Video Offering as a Respite from Brand Safety Crises
Advertisers flock to platforms like Facebook and YouTube for their extensive reach and mounds of data. Condé Nast is saying they have all that and more. In December 2017, the legacy publisher launched Condé Nast Prime, a suite of ...Read more.
Test Kitchens Whip Up New Revenue for Food Mags
Test kitchens have long played an all-important role as gatekeepers to shelter and food magazines—the grounds on which all recipes must prove themselves before publication. But far beyond just reader-submitted dishes, magazine test kitchens across ...Read more.
Paul Andrews Named CMO of Bobit Business Media | People on the Move
Bobit Business Media named Paul Andrews as its chief marketing officer this week to advance the company’s brands in the vehicle fleet, public safety and professional salon markets. In this role, Andrews will be based at ...Read more.
Dennis Publishing Buys Kiplinger
Dennis Publishing, the U.K.-based owner of The Week, has acquired 99-year-old Kiplinger Washington Editors Inc. Terms of the deal have not been disclosed. But among the assets changing hands is Kiplinger’s flagship brand, Kiplinger Personal ...Read more.
Lookbook: See How Top Publishers Send Email
From welcome emails to newsletter templates and more, get our latest lookbook to see how leading publishers engage their email audiences at every step of the relationship. ...Read more.
Podcasts Reap Engagement. It’s Time for B2B Media to Dive In
As members of the B2B media sector, we’re always on the hunt for new ways to engage our audience – especially the millennial generation. From events to videos to remarketing schemes, we’re continually looking for ...Read more.
AI and NLP for Publishers: How Artificial Intelligence and Natural Language Processing Are Transforming Scholarly CommunicationsAI and NLP for Publishers:
AI and NLP capabilities have advanced to a degree that publishers can automate significant portions of their workflow, streamlining simple tasks to focus instead on adding greater value to content. In this new report from ...Read more.