How to Get Credit for the Traffic You Drive to Your Advertisers
When I work with a publisher on their digital strategy, the first thing we do is look to better monetize the digital assets that they already have. This includes an in-depth analysis of how they’re ...Read more.
hmp europe
HMP Launches European Division With Latest Event Acquisition
HMP—a B2B events, education and media provider to the healthcare industry—closed a pair of acquisitions this week, swelling its portfolio to more than 300 annual live events and establishing a dedicated European division for the ...Read more.
Publishers, Don’t Overlook Your Best Source of Content Ideas
As a publisher, if you’re following a trend, you’re already behind. Here at 101 Network, we discovered that the hard way when we were first starting out back in 2016. In order to produce content, ...Read more.
Quartz Announces Leadership Overhaul | People on the Move
On Monday, Quartz announced multiple transitions in leadership, including co-founder Zach Seward‘s promotion from chief product officer and executive editor to CEO. Former co-CEO and publisher Jay Lauf will now serve as chairman, a new role at the ...Read more.
seattle business
Tiger Oak Media Files for Chapter 11 Bankruptcy
Citing mounting vendor debt and declining revenue, Tiger Oak Media—the publisher of more than 30 regional and bridal magazines around the country—has filed for Chapter 11 bankruptcy protection, according to documents filed in U.S. Bankruptcy Court ...Read more.
Does Failed Quad, LSC Merger Mean End of Future Printing Industry ‘Mega-Deals’?
Peter Schaefer of New Direction Partners and Mark Michelson, Editor-in-Chief of Printing Impressions, discuss growth prospects for Quad and LSC Communications following their DOJ antitrust setback, and why several of their smaller, independent printing industry competitors were ...Read more.
Active Interest Media’s SVP of Digital on New Memberships & Commerce Opportunities
From ecommerce to over-the-top video, legacy media companies are eyeing a range of monetization opportunities in their transition to more diverse business models. In their search, it’s important for publishers to assess whether new revenue ...Read more.
northstar travel group
Northstar Travel Eyes International Expansion With Three Acquisitions
Northstar Travel Group is on a buying spree. The Secaucus, N.J.-based, private equity-backed B2B media company mainly serving the travel and hospitality space has acquired travAlliancemedia, Buying Business Travel Media and CAT Media in a ...Read more.
Why Audience Ownership Helps You Control Your Margins
The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if ...Read more.
Real-World Ways to Use Data to Improve Customer Experience
Whether you call it a funnel, a flywheel, a tower, a loop, a corridor, or any of the many terms we use to describe the customer journey, there’s one common challenge among brand marketers: How ...Read more.