3 Ways to Make B2B Content Marketing More Engaging
Though your subject matter may be complex, your content is most effective when it’s simple for the consumer to understand. Websites, white papers, and other forms of content must deliver a clear, valuable message – ...Read more.
Meredith’s Time-Management Problem: The Largest Magazine Publisher Has Some Explaining To Do
Tom Harty sounds like a guy who thought he’d bought a shiny new car, only to find out the engine had been removed right before he wrote the check. And who then failed to report ...Read more.
5 Common Misconceptions about WordPress Elasticity
Scalability is an initial, often uncompromisable goal for growing businesses, which is why seasoned entrepreneurs spend plenty of time refining their business plans before launching new layouts or viral initiatives for their media outlets. This ...Read more.
The Atlantic Taps Creative Leadership | People on the Move
The Atlantic named Luise Stauss as its first director of photography this week.  Stauss, who will be joining the recently-expanded art team led by creative director Peter Mendelsund, will be based out of The Atlantic’s ...Read more.
FUSE Media Advisor Q&A: David Saabye, Adweek
For the fourth consecutive year, Publishing Executive is inviting technology strategists from leading media companies to FUSE Media Summit in Philadelphia. Returning attendee and advisor David Saabye, SVP of Customer Experience at Adweek, weighs in ...Read more.
September Is Becoming Just Another Month for Fashion Magazines
The story of shrinking magazines and fewer ad pages is anything but new. However, the lack of transparency in data reporting for print magazines leaves a lot of unanswered questions about how thin things really ...Read more.
Content Marketing Suffers From Cognitive Dissonance
Content marketing is generally practiced by brands that already have firm identities, but their use of content marketing has its own cognitive dissonance. Is it doing good or doing evil? Do its creators know? Its ...Read more.
Shanker Out, Litterick In as CEO of EnsembleIQ
EnsembleIQ’s board of directors has appointed Jennifer Litterick as the company’s next CEO, effective immediately, marking the third leadership change at the Chicago-based B2B publisher since its formation in 2016 from the merger of three ...Read more.
Meredith Stumbles with Time Inc. Purchase, and Now Lawyers Are Circling
At least five law firms have announced actual or potential class-action lawsuits against Meredith Corporation following the company’s disappointing earnings report and forecast last week. A lawsuit filed in a federal court on Friday, Wirthwein ...Read more.
First Female Editor & Chief Content Officer of U.S. News Discusses Editorial Strategy
Kim Castro will lead editorial strategy for U.S. News & World Report and prioritize new growth opportunities, including search optimization and data-driven product development. In this interview, she shares her content goals and how she ...Read more.