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Author: Lester Admin

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Why Are Brand Marketers Investing in Magazines?

Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf

Lester Admin 2019-08-062024-04-23 Rss Read more

Industry 4.0: The Next Revolution in Book Publishing and Manufacturing

As we enter the fourth industrial revolution, book publishing and manufacturing are being affected by automation, data exchange, artificial intelligence, and more. This webinar will explore what it means for publishers and manufacturers, what industry leaders are already doing, and

Lester Admin 2019-08-052024-04-23 Rss Read more

How to Build Data Literacy in Your Media Organization

Media organizations are increasingly using analytics to drive editorial strategy, and most acknowledge the need for cross-departmental access to content performance and audience data. But having access to data is not enough. A tool is only as good as its

Lester Admin 2019-08-022024-04-23 Rss Read more

Nylon EIC Gabrielle Korn Steps Down | People on the Move

Nylon EIC Gabrielle Korn Steps Down | People on the Move

Nylon editor-in-chief Gabrielle Korn is stepping down from her role following last month’s sale of the magazine to Bustle Digital Group.  In her August editor’s letter, Korn said, “I’ve weighed my options carefully, and the company’s acquisition feels like a

Lester Admin 2019-08-012024-04-23 Rss Read more

Everyone Loses When Business Infiltrates Editorial

Folio: hosted a CEO roundtable recently, the main subject of which was, as reported here, the “sacred, age-old barrier that once separated media companies’ editorial and sales teams.” We can argue over whether in the magazine industry that barrier was

Lester Admin 2019-08-012024-04-23 Rss Read more

How Publishers Are Using Data to Transform Their Marketing Operations

How Publishers Are Using Data to Transform Their Marketing Operations

Editor’s note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the

Lester Admin 2019-07-312024-04-23 Rss Read more

Even AI Needs Clean Data in Order to Be the Shiny Object

Users are quickly realizing that investing in AI is not the end of the road. Then again, in this analytics journey, there really is no end anyway; much like the scientific journey, it is a constant series of hypothesis, testing,

Lester Admin 2019-07-312024-04-23 Rss Read more

Gear Patrol Event Series Connects Readers & Marketers for Product Experiences

Media companies are increasingly prioritizing readers and seeking new avenues for engagement with niche audiences, which has led many into the events business. For Gear Patrol, a publisher that specializes in product reviews and buying guides, events present a natural

Lester Admin 2019-07-302024-04-23 Rss Read more

Peak Media Spins Off From F+W Bankruptcy

Peak Media Spins Off From F+W Bankruptcy

Peak Media Properties, a new company owned by Terence O’Toole’s private investment vehicle Macanta Investments, LLC, launched on Monday to house 20 former F+W Media crafts, design and fine arts titles.  F+W’s former Artist’s Network and Crafts communities, which includes

Lester Admin 2019-07-302024-04-23 Rss Read more

Future Plc Acquires SmartBrief for $45 to $65 Million

Future Plc Acquires SmartBrief for $45 to $65 Million

Future plc has reached an agreement to acquire online publisher and B2B newsletter specialist SmartBrief, the London-based firm announced Monday, the latest in a string of purchases aimed at expanding its presence in the U.S. Expected to close on Wednesday,

Lester Admin 2019-07-302024-04-23 Rss Read more
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