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4 Ways Artificial Intelligence Can Impact Your Conversion Rates

At this point, there is little doubt that artificial intelligence is the future of business. The Salesforce “State of Marketing” report found that more than a fifth of businesses currently use AI for marketing purposes, including programmatic buying, personalization, and

Pankaj Gour 2019-11-18 Rss Read more

Media Pitch: Subtext Connects Journalists with Subscribers for 1:1 Conversations

In pursuit of reader revenue, many publishers are creating subscription products tailored to reader interests. Subtext, a texting platform formerly known as Project Text, opens a personal channel of communication between content creators and readers to help publishers convert subscribers

Pankaj Gour 2019-11-18 Rss Read more

How Transformational Leadership Impacts Your Bottom Line

As a transformational coach in the corporate world, I absolutely love working with companies that are interested in connecting more deeply with their customers. Today’s publishers and media companies are competing for reader’s attention, loyalty, and spend – especially now

Pankaj Gour 2019-11-18 Rss Read more

Financial Times Names New Top Editor | People on the Move

Financial Times Names New Top Editor | People on the Move

The Financial Times announced Roula Khalaf as its next editor, making her the first female top editor at the FT in its 131-year history. A 24-year veteran of the FT, Khalaf most recently served as deputy editor—a post she has

Pankaj Gour 2019-11-14 Rss Read more

Stop Expecting Data Scientists to Be Magical: Analytics Is a Team Sport

Many organizations put unreasonable expectations on data scientists. Their job descriptions and requirements are often at a super-human level. “They” say — and who are they? — that modern-day data scientists must be good at absolutely everything. Okay, then, what’s

Pankaj Gour 2019-11-14 Rss Read more

6 Takeaways for Digital Editors from the Folio: Show

6 Takeaways for Digital Editors from the Folio: Show

From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of

Pankaj Gour 2019-11-13 Rss Read more

4 Million Subscribers – and Unprofitable? Closing of ‘Family Circle’ Signals Shift in Meredith Print Strategy

How could a magazine with more than 4 million subscribers be unprofitable? I kept seeing and hearing various versions of that question last month when Meredith Corporation announced it is about to publish the last monthly issue of Family Circle.

Pankaj Gour 2019-11-13 Rss Read more

Analytics Firm Parse.ly Expands to Track How Content Drives Conversions

Analytics Firm Parse.ly Expands to Track How Content Drives Conversions

The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before

Pankaj Gour 2019-11-13 Rss Read more

The Atlantic Redesigns Across Platforms; Hearst Magazines Editors to Form Union

The Atlantic Redesigns Across Platforms; Hearst Magazines Editors to Form Union

Two months into life behind a digital paywall, The Atlantic says it sold “record numbers” of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific figures). Today, the magazine unveiled

Pankaj Gour 2019-11-12 Rss Read more

Endeavor Business Media Acquires More Than 20 B2B Titles from Informa Plc

Endeavor Business Media Acquires More Than 20 B2B Titles from Informa Plc

At Endeavor Business Media—the Nashville-based company founded by former SouthComm CEO Chris Ferrell just two years ago—2019 is ending the same way it began: with a significant, acquisition-fueled expansion. Nine months after doubling its portfolio by acquiring more than 20

Pankaj Gour 2019-11-11 Rss Read more
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  • Solutions
    • Monitor Discover Grow
    • Fund Raising
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  • Industries Served
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