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Author: Lester Admin

Home > Articles by: Lester Admin

Should your Digital Content be ADA Accessible?

With over 2,000 ADA website lawsuits filed last year, digital publishers should consider whether their digital content needs to comply with the Web Content Accessibility Guidelines (WCAG). Designed to make digital content more accessible to a wider range of people

Lester Admin 2019-07-192024-04-23 Rss Read more

Separation of Church and State Is (Mostly) Dead in Media, Execs Say

Separation of Church and State Is (Mostly) Dead in Media, Execs Say

The age-old sacred barrier that once separated media companies’ editorial and sales teams has all but disappeared in the age of branded content and marketing services—and that isn’t necessarily a bad thing, a panel of media-company CEOs suggested at a

Lester Admin 2019-07-182024-04-23 Rss Read more

Trusted Media Brands’ SVP of Marketing on ‘Nicest Places’ Program & Digital Revenue Strategy

Trusted Media Brands secured its first sponsor for the Reader’s Digest “Nicest Places in America” program this year. The media company’s new SVP of marketing, Ronak Patel, discusses the custom content partnership, as well as her role at TMB and

Lester Admin 2019-07-182024-04-23 Rss Read more

Former Bloomberg CRO Keith Grossman Tapped as Time President | People on the Move

Former Bloomberg CRO Keith Grossman Tapped as Time President | People on the Move

Time appointed Keith Grossman as its new president in an effort to build out its leadership team, following the sale of the magazine to Marc and Lynne Benioff from Meredith Corp. last September.  Starting July 22, Grossman—who just recently joined tech

Lester Admin 2019-07-182024-04-23 Rss Read more

Press Release: Ben Lane Named Managing Editor of HousingWire

DALLAS, TX (July 17, 2019) — Ben Lane has been named Managing Editor of HousingWire, the nation’s leading source of news and information for the mortgage, real estate and fintech markets. In this leadership role, Lane will be responsible for

Lester Admin 2019-07-172024-04-23 Rss Read more

8 Ways to Increase Digital Ad Revenue by 50% or More

I recently received a fantastic email from a single title B2B publication that I work with: “As of today, we are on track for $452,380 in digital revenue alone. This is a 66% increase over last year’s digital revenues of

Lester Admin 2019-07-172024-04-23 Rss Read more

Quad to Close Its Midland, Mich., Publication Printing Plant, Impacting 300 Workers

The former Pendell Printing, located in Midland, Mich., has survived several ownership changes throughout its history. But, unfortunately for the approximately 300 employees who work there, parent company Quad announced on July 7 that the nearly 220,000-sq.-ft. special interest publication

Lester Admin 2019-07-162024-04-23 Rss Read more

To Restore Faith in Democracy, The Purple Project Calls on Magazines

To Restore Faith in Democracy, The Purple Project Calls on Magazines

The Purple Project for Democracy, a non-partisan coalition, campaign and movement, is looking turning to magazines to help initiate a national branding campaign. “When we started this almost 17 months ago, we saw some eye-rolling,” says Purple co-founder Bob Garfield,

Lester Admin 2019-07-162024-04-23 Rss Read more

Death of the CDO, Rise of the CPO

It was 1999 and the Internet was about to flip publishing on its head. The media called for the end of print with the debate being mostly about what month and not what year – a fait accompli. One of

Lester Admin 2019-07-162024-04-23 Rss Read more

MPA to Close New York Office and Move Headquarters to D.C., Prioritizing Gov’t Affairs

MPA to Close New York Office and Move Headquarters to D.C., Prioritizing Gov’t Affairs

MPA — The Association of Magazine Media, the nonprofit trade group that represents around 75 of the largest consumer magazine publishers in the U.S., as well as suppliers and other industry stakeholders, is leaving New York after 100 years and

Lester Admin 2019-07-152024-04-23 Rss Read more
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