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Author: Lester Admin

Home > Articles by: Lester Admin

How Yankee Magazine Turned Loyalty Into Brand Equity

How Yankee Magazine Turned Loyalty Into Brand Equity

Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as

Lester Admin 2019-07-152024-04-23 Rss Read more

Publishing Insiders React to Sale of National Distributor Curtis Circulation

It’s the dawn of a new era: The last remaining national distributor, the ANC-owned Comag Marketing Group, has bought the second-to-last remaining one, Curtis Circulation Company; and if I’m doing my math right, that puts us down to one. One

Lester Admin 2019-07-152024-04-23 Rss Read more

Judge Delays Quad-LSC Merger

In another sign that Quad’s proposed acquisition of rival printer LSC Communications isn’t going as planned, a federal judge has rejected the printers’ request for an expedited trial. That could delay the deal’s closing until next year, months after the

Lester Admin 2019-07-152024-04-23 Rss Read more

Press Release: Comag Marketing to Acquire National Distribution Business of Curtis Circulation Company

Comag Marketing Group, LLC (CMG), a subsidiary of American News Company, LLC (ANC), this week announced that it has reached an agreement with Curtis Circulation Company, LLC (Curtis) to acquire Curtis’ national distribution business, effective as of October 1, 2019. Curtis

Lester Admin 2019-07-122024-04-23 Rss Read more

Targeting Millennials Requires Good Content Marketing

Editor’s Note: Though this article is written for marketers, it also provides insights for publishers targeting the Millennial audience. The increasing demand for good content marketing also provides media companies with more opportunities to monetize their content expertise through native

Lester Admin 2019-07-112024-04-23 Rss Read more

Carol Smith Succeeds Kevin O’Malley at Hearst | People on the Move

Carol Smith Succeeds Kevin O’Malley at Hearst | People on the Move

Carol Smith was promoted to SVP and publishing director of Harper’s Bazaar, Elle and Marie Claire, succeeding SVP, publishing director and CRO Kevin O’Malley, who is retiring. Smith most recently served as the VP, publisher and CRO of Harper’s Bazaar

Lester Admin 2019-07-112024-04-23 Rss Read more

Publishers Should Expect More Data from Programmatic Demand Partners

Programmatic demand has become an essential part of many publishers’ revenue strategy. Sell-side platform (SSP) companies have seen amazing growth — the top 10 alone account for over $84 billion in revenue. However, when it comes to analyzing critical data

Lester Admin 2019-07-112024-04-23 Rss Read more

Why Luxury Titles Are Poised to Survive the Next 5 Years

Why Luxury Titles Are Poised to Survive the Next 5 Years

Like all of us who retain an old-fashioned, romantic affection for print magazines, I sometimes find myself wondering which ones will still be around in five years. It’s sort of a mental game I play—”Survivor: Mag Edition.” Many of my

Lester Admin 2019-07-112024-04-23 Rss Read more

Are Fully Personalized Magazines in Our Future? It’s Complicated.

With its flexibility and its ability to produce small batches, digital printing is transforming book publishing, direct mail, product packaging, and even the garment industry. But it has hardly laid a finger on magazine publishing. The technology enables publishers who

Lester Admin 2019-07-102024-04-23 Rss Read more

Condé Nast Pulls Investment from FarFetch Over Management Concerns| Industry Notes

Condé Nast Pulls Investment from FarFetch Over Management Concerns| Industry Notes

Condé Nast Pulls Investment From FarFetch Condé Nast pulled its nearly $300 million investment in the London-based luxury fashion retail marketplace FarFetch, following concerns about the management of the platform.  Founded in 2008 by Portuguese billionaire José Neves, who now

Lester Admin 2019-07-092024-04-23 Rss Read more
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