It’s been nearly six years since I took on the very meta role of directing a publication about publishing. It’s been a period of great uncertainty, innovation, and disruption, all of which create a lot of noise, so I always
Easier than Ever B2B Marketing Analytics
Maximize your marketing and sales efforts with advanced marketing analytics. Explore your data, get insights into your marketing performance, and quickly take data-driven actions. Learn how you can combine marketing and sales data in one place to better understand which
Bucking the Trend: Print Magazines Still Work for (Some) Publishers
Much like the several years that have preceded it, 2019 will see the deaths of many a once-formidable print magazine. Some will find new life online, some will fade into irrelevance, and many that survive will scramble to implement new
What Google’s Switch to First-Price Auctions Means for Publishers
The second-price auction played a starring role in making programmatic a $48 billion industry, but Google’s first-price switch means the model could be facing its final curtain call. After years of issues caused by header bidding and sequential auctions, Google
Exclusive: Rolling Stone Promotes Brian Szejka to Publisher | People on the Move
Brian Szejka was promoted to publisher of Rolling Stone, effective immediately, following publisher and chief revenue officer Andrew Budkofsky’s resignation from the company earlier this month. Szejka has been with Rolling Stone since 2014, when he joined as a digital
Reflections From My Not-So-Romantic Stint in the Magazine Business
Yeah, I was in the magazine business before you were. Probably. This was from 1973 to 1977, a gentler time when baseball uniforms were double-knit and Nazis had the decency to cower in South America and Good & Plenty was
RealSelf Preps for Editorial Expansion With Shape and NewBeauty Hires
RealSelf, the Seattle-based website that provides reviews and information about cosmetic procedures, has recruited former Shape editor-in-chief Tara Kraft and Carolyn Hsu, NewBeauty’s head of digital, to lead the launch of its new consumer-facing editorial offshoot. Using their combined decades of experience
Wainscot Media Acquires Pair of Fashion Industry B2B Magazines
Park Ridge, N.J.-based content marketing agency and magazine publisher Wainscot Media announced Tuesday that it has acquired 9Threads—a New York-based design firm publisher of B2B magazines Footwear Plus and Earnshaw’s—from former owner Symphony Publishing Group for an undisclosed sum. The
B2B Media Is Leading with First-Party Data – and Unlocking New Revenue
For the longest time I resisted calling website visitors anything but readers. After decades as an editor and publisher, I pushed back on calling them “users.” I still don’t like the sound of it, but resistance is futile. Individuals you
Magazine Media: Talking About a Better User Experience Isn’t Enough
As soon as the concept of “user experience” was reduced to another acronym within digital culture (UX) we should have known we had emptied the term of any meaning. In my mind, the original sin of our digital declension occurred