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Author: Lester Admin

Home > Articles by: Lester Admin

Carl Landau’s Niche Media Sold to Audience Platform Provider Second Street

Carl Landau has officially sold Niche Media—the conferences and professional services network he founded over a decade ago to serve B2B, city/regional and special interest magazine publishers—to Second Street Media Solutions, a St. Louis-based provider of audience engagement software to

Lester Admin 2019-05-142024-04-23 Rss Read more

The Daily Beast is Growing Thanks to Reader Loyalty

The Daily Beast is Growing Thanks to Reader Loyalty

As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from

Lester Admin 2019-05-142024-04-23 Rss Read more

Meredith Claims Improved Ad Results, Strong Circ Business in Q3

Meredith Claims Improved Ad Results, Strong Circ Business in Q3

Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company’s performance in the third quarter of 2019

Lester Admin 2019-05-142024-04-23 Rss Read more

Glenda Bailey Is One Grande ‘Dame’

Glenda Bailey Is One Grande ‘Dame’

I first met Glenda Bailey for lunch in 1999, three years after she transitioned from founding editor-in-chief of the British Marie Claire to editor-in-chief of the fledgling U.S. edition—after Bonnie Fuller had left that magazine to succeed Helen Gurley Brown

Lester Admin 2019-05-142024-04-23 Rss Read more

Hearst’s Michael Clinton to Retire After 21 Years

Hearst’s Michael Clinton to Retire After 21 Years

Longtime Hearst exec Michael Clinton is retiring after 21 years with the company and a total of 41 years in the magazine publishing industry. Clinton has served as the president of marketing and publishing director of Hearst Magazines for the

Lester Admin 2019-05-142024-04-23 Rss Read more

How Google’s Cookie Restrictions Could Benefit Advertisers and Publishers

Google is always working to ensure as many consumer eyeballs as possible remain on its platforms. This truism holds the first obvious benefit for advertisers — a captive audience. And that audience is the major thing to remember for marketers

Lester Admin 2019-05-132024-04-23 Rss Read more

Golf Digest Sold to Discovery, Inc.

Golf Digest Sold to Discovery, Inc.

Golf Digest was sold to Discovery, Inc. on Monday. According to a release posted on Golf Digest‘s website, this sale is a result of a nine-month long process that began when Condé Nast—owner of the magazine since 2001—announced it would be refocusing

Lester Admin 2019-05-132024-04-23 Rss Read more

Press Release: Endeavor Business Media Names Chief Marketing Officer

NASHVILLE, TN, May 8th, 2019 – Endeavor Business Media has named June Griffin as Chief Marketing Officer. Griffin came over with the recent acquisition of the PennWell Media brands in February 2019 and had previously served in a similar role

Lester Admin 2019-05-102024-04-23 Rss Read more

Endeavor Business Media Taps PennWell’s June Griffin As CMO | People on the Move

Endeavor Business Media Taps PennWell’s June Griffin As CMO | People on the Move

June Griffin was appointed to the role of chief marketing officer of Endeavor Business Media, following Endeavor’s acquisition of several PennWell brands in February. Griffin came over with the acquisition and previously held a similar role at PennWell for the

Lester Admin 2019-05-102024-04-23 Rss Read more

Parse.ly Data Highlights Key Drivers of Reader Retention

A major priority for publishers is not just audience growth, but audience retention and ultimately conversions. But do we really know what the driving factors are behind this level of reader loyalty? Recent analysis by content analytics company Parse.ly found

Lester Admin 2019-05-092024-04-23 Rss Read more
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