Author: Lester Admin

Following the appointment of Chris Lehmann to full-time editor of The New Republic last week, the brand is continuing its editorial expansion with the hires of Gregg Levine and Alex Pareene as senior editor and staff writer, respectively, and Walter

The publishing space is one of the most rapidly evolving markets across the digital landscape. Unlike the majority of the platforms hosted online, publishers rank on top alongside ecommerce and SaaS when it comes to traffic spikes, fine-tuning ROI opportunities,

Too many media companies are falling into the one-off trap in content marketing. Learning of a client’s desire to own a certain topic and demonstrate thought leadership, the resulting proposal is usually a restatement of these desires—why the media brand

Following a tumultuous 2018 in which its offices were raided by the Manhattan D.A., its editors publicly rebuked its parent company for interfering with their reporting and its former co-owner was indicted on fraud and money-laundering charges, Newsweek is looking for

Our readers aren’t bathrobes—they’re not one-size-fits-all. Yet we batch-and-blast email and direct mail campaigns. We write about what we think is best. We really only have one product, even if it’s available in different formats. So why do we continue

Time announced several new editorial appointments and hires this week, including promoting Sam Jacobs from executive editor to deputy editor. In this role, Jacobs will be tasked with overseeing editorial content across all of the brand’s platforms, as well as

In my 25 years in digital media, I’ve worked with hundreds of publishers and thousands of advertisers in B2B, consumer, and regional markets. I’ve had access to analytics from innumerable ad campaigns and discussions with advertisers in a wide variety

The layoffs that have plagued the magazine industry for a decade continued in the first quarter of this year, along with hundreds of cuts at digital media companies. The pink slips reflect the industry’s precarious position as it adjusts to

Google’s long love affair with traditional, respected publishers may have come to an abrupt end last month. Such venerable publishing brands as The Atlantic, Vanity Fair, and Harvard Business Review suffered declines in U.S. Google search traffic of more than

As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a