Author: Lester Admin

In email marketing, “Batch & Blast” is a common practice. But dare I say, it’s the junk food of marketing. We all know that the email batch and blast practice really isn’t good for anyone, but many marketers just can’t

We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the

With a new global chief executive officer, the future of Condé Nast beyond magazines is starting to come into focus. Roger Lynch, an executive who started off as an investment banker and moved on to various roles in TV and

April 4, 2019 – Canon Solutions America joined Print Media Centr’s Project Peacock and Domtar in a special presentation to students of the School of Journalism and New Media at the University of Mississippi’s Magazine Innovation Center. More than 200

Layoffs are not a new trend in the industry. They’ve become so frequent at both digital and print publishers that the news of new rounds of cuts is almost unsurprising.  But not all publishers are feeling the pressures to cut

Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February,

Everybody has their own hot take on the media. The coldest eye likely comes from (or probably should come from) those who put their own money on the line. Publicly-traded media companies share a lot of mandatory financial information, but

Nearly five months after Condé Nast announced that CEO Bob Sauerberg would depart the company, the magazine publisher finally named former Pandora president and CEO Roger Lynch as the new global CEO on Thursday. Effective April 22, Lynch is stepping into

As the saying goes, less is more — and nowhere is this ideology more relevant than with email marketing. As subscribers are becoming more sophisticated and expecting personalized brand experiences, marketers need to tailor email frequency based on individual engagement

Newly appointed New York magazine editor-in-chief David Haskell announced two of his first promotions since taking the helm. Noreen Malone and Genevieve Smith were promoted to the roles of editorial director and features director, respectively. Malone, who most recently served