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Author: Lester Admin

Home > Articles by: Lester Admin

BabyCenter Sold to Ziff Davis Parent J2 Global | News & Notes

BabyCenter Sold to Ziff Davis Parent J2 Global | News & Notes

J2 Global Acquires BabyCenter In case you missed it: late last week, Johnson & Johnson sold BabyCenter—the online parenting and pregnancy resource that claims to reach “7 in 10 new and expectant moms in the U.S.” across its website, newsletters, social

Lester Admin 2019-09-062024-04-23 Rss Read more

Sandow’s Success Is Anything but Traditional

Sandow’s Success Is Anything but Traditional

When Adam Sandow was founding his namesake company in 2003, his goal was to build a media business that would allow him to innovate and do things differently. “What we didn’t want to do is focus on the few basic

Lester Admin 2019-09-052024-04-23 Rss Read more

TIME Names New Sales, Marketing Leads | People on the Move

TIME Names New Sales, Marketing Leads | People on the Move

Five weeks into Keith Grossman‘s tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana Rosen, Grossman notified staffers Tuesday that Viktoria Degtar is joining the company as

Lester Admin 2019-09-052024-04-23 Rss Read more

Press Release: Falfurrias Capital Partners, Industry Dive Seal Growth Partnership

Industry Dive, one of the fastest-growing B2B media companies in the U.S., and Charlotte-based private equity firm Falfurrias Capital Partners have announced a partnership in which Falfurrias will acquire a majority equity interest in Industry Dive.

Lester Admin 2019-09-052024-04-23 Rss Read more

PE Firm Acquires Majority Stake in Industry Dive

PE Firm Acquires Majority Stake in Industry Dive

Charlotte, N.C.-based private equity firm Falfurrias Capital Partners has acquired a majority stake in Industry Dive, the seven-year-old B2B media company whose online verticals span 19 different sectors including banking, construction, retail and supply chain. Contacted via email, Industry Dive

Lester Admin 2019-09-052024-04-23 Rss Read more

How ALM’s New Ad Tech Product Drives Campaign Success

As marketers turn to first-party data, B2B media company ALM is developing a suite of new advertising products to meet their needs and stand out among competitors. The latest, an ad tech platform called Audience First, uses first-party behavioral and

Lester Admin 2019-09-042024-04-23 Rss Read more

Editor & Publisher Magazine Sold to Digital Media Consultant

Editor & Publisher Magazine Sold to Digital Media Consultant

A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated that its upcoming October issue

Lester Admin 2019-09-032024-04-23 Rss Read more

FUSE Media Advisor Q&A: Bonnie Kintzer, Trusted Media Brands

Bonnie Kintzer, President & CEO of Trusted Media Brands, shares why it’s important to connect with industry peers at a tech-focused event like FUSE Media. She also discusses the role technology has played in driving TMB’s revenue growth and looks

Lester Admin 2019-09-032024-04-23 Rss Read more

Meredith Corp. Makes Digital-Side Promotions | People on the Move

Meredith Corp. Makes Digital-Side Promotions | People on the Move

Meredith Corp. announced several promotions within its Digital Content Group this week:  Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in July. Since June 2016, Plautz has served as the digital

Lester Admin 2019-08-292024-04-23 Rss Read more

Forget Behavioral Targeting – Ad Format Is the Real Problem

Publishers get roughly 4% more revenue for an ad impression that is cookie-enabled – or personalized – versus one that isn’t, according to a recent study by researchers at Carnegie Mellon University, University of Minnesota, and University of California, Irvine.

Lester Admin 2019-08-292024-04-23 Rss Read more
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