There’s no way to spin it. It hasn’t been a great year for print. There will no doubt be print evangelicals who will disagree with this statement, despite seeing one legacy title after another reduce frequency or shutter altogether. But
Using Data to Shorten Your E-Commerce Sales Cycle
As publishers have gotten deeper into the e-commerce game, we’ve turned our attention to the infamous marketing funnel. But while we’re obsessed with understanding where we lose people in the funnel, we often forget to pay attention to another equally
Developing Technology Standards to Support Privacy Regulations of the Future
Advertising has played a vital role in the internet’s mass adoption, but as the industry evolved, consumer privacy took a back seat. Consumer privacy became a national conversation after Cambridge Analytica, a political consulting firm used by the Trump campaign,
What’s Next for American Media, LLC? | News & Notes
After nearly two years of ongoing scrutiny related to the alleged activities of its CEO, David Pecker, and chief content officer, Dylan Howard, the company now known as American Media, LLC is moving on to life after The National Enquirer, the cornerstone upon
Tinder Swipes Right on Interactive Content for ‘Swipe Night’
In this episode of “What Were They Thinking?” Melissa Ward, managing editor for Publishing Executive’s sister brand Target Marketing, looks at the new apocalyptic interactive content series from Tinder.
How to Get Credit for the Traffic You Drive to Your Advertisers
When I work with a publisher on their digital strategy, the first thing we do is look to better monetize the digital assets that they already have. This includes an in-depth analysis of how they’re fulfilling and reporting on digital
HMP Launches European Division With Latest Event Acquisition
HMP—a B2B events, education and media provider to the healthcare industry—closed a pair of acquisitions this week, swelling its portfolio to more than 300 annual live events and establishing a dedicated European division for the first time. On Thursday, HMP
Publishers, Don’t Overlook Your Best Source of Content Ideas
As a publisher, if you’re following a trend, you’re already behind. Here at 101 Network, we discovered that the hard way when we were first starting out back in 2016. In order to produce content, we did what most amateur
Quartz Announces Leadership Overhaul | People on the Move
On Monday, Quartz announced multiple transitions in leadership, including co-founder Zach Seward‘s promotion from chief product officer and executive editor to CEO. Former co-CEO and publisher Jay Lauf will now serve as chairman, a new role at the global business news platform; and
Tiger Oak Media Files for Chapter 11 Bankruptcy
Citing mounting vendor debt and declining revenue, Tiger Oak Media—the publisher of more than 30 regional and bridal magazines around the country—has filed for Chapter 11 bankruptcy protection, according to documents filed in U.S. Bankruptcy Court in Minnesota on Monday. The