Peter Schaefer of New Direction Partners and Mark Michelson, Editor-in-Chief of Printing Impressions, discuss growth prospects for Quad and LSC Communications following their DOJ antitrust setback, and why several of their smaller, independent printing industry competitors were actually in favor of Quad
Active Interest Media’s SVP of Digital on New Memberships & Commerce Opportunities
From ecommerce to over-the-top video, legacy media companies are eyeing a range of monetization opportunities in their transition to more diverse business models. In their search, it’s important for publishers to assess whether new revenue streams stem from the core
Northstar Travel Eyes International Expansion With Three Acquisitions
Northstar Travel Group is on a buying spree. The Secaucus, N.J.-based, private equity-backed B2B media company mainly serving the travel and hospitality space has acquired travAlliancemedia, Buying Business Travel Media and CAT Media in a trio of separate deals announced
Why Audience Ownership Helps You Control Your Margins
The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in
Real-World Ways to Use Data to Improve Customer Experience
Whether you call it a funnel, a flywheel, a tower, a loop, a corridor, or any of the many terms we use to describe the customer journey, there’s one common challenge among brand marketers: How do we make the “customer
Upheaval at Sports Illustrated, Mergers in Digital Media | News & Notes
A staff uprising at Sports Illustrated… Following Tuesday’s New York Post report that editor-in-chief Chris Stone is exiting Sports Illustrated after 27 years with the magazine, The Wall Street Journal added late Wednesday evening that the brand’s new operator, TheMaven Inc.,
NYT Names New T Magazine Publisher | People on the Move
The New York Times announced last week that Adam Hargis is taking over as publisher of T: The New York Times Style Magazine. Hargis has spent the last five years the Times, most recently as an associate publisher of T. Hargis will work
Social Video Standards Need to Look More Like TV
Every month, 14.9 million creators (including media and brands) upload 100 million new videos, generating more than 2 trillion views across YouTube, Facebook, Instagram, Twitter, and Twitch. Social video keeps expanding as a viable means to grow global business for
How Magazines Can Avoid Disaster by Coming Back to Earth
You will be familiar, I suppose, with Apollo 13—if not the phenomenal movie, perhaps the unfortunate outer-space incident that inspired it. Seriously. It was in all the papers. An oxygen tank explosion in the command module forced the astronauts to
10 Key Considerations When Selecting a Programmatic Partner
As publishers seek deeper efficiencies to maximize digital revenue, the concept of in-housing programmatic advertising is alluring. After all, it removes the middle-man and increases the revenue earned on every buy. But, in-housing programmatic comes with often-times insurmountable obstacles related