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Author: Lester Admin

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This Just In: Magazines Are Not TV Networks

This Just In: Magazines Are Not TV Networks

Recalling my 25 years covering the magazine industry’s tortured migration to digital, TV envy first became evident in the early 2000s. Whatever online scale many print brands achieved in their early efforts were quickly overshadowed by the sheer on-air promotional heft

Lester Admin 2019-08-282024-04-23 Rss Read more

Why Group Nine is Prioritizing Podcasts & Partnering with iHeartMedia

From NowThis news videos to Thrillist travel lists, content from Group Nine Media brands reaches more than 80% of Americans in their 20s. In a move to match its audience’s content consumption habits, the mobile-first publisher has partnered with broadcast

Lester Admin 2019-08-272024-04-23 Rss Read more

Up and Down the Masthead, Male Editors (Still) Significantly Out-Earn Females

Up and Down the Masthead, Male Editors (Still) Significantly Out-Earn Females

Sponsored by Readex Research Against a backdrop of sustained industry instability, editorial salaries have remained relatively consistent year-over-year, according to data from Folio:’s annual survey of compensation levels at consumer, B2B and association magazine publishers, conducted in partnership with Readex

Lester Admin 2019-08-272024-04-23 Rss Read more

Q&A: BlueToad CEO on Amazon Polly Newscaster Voice & Future of Audio

Consumers are rapidly embracing voice technology, leading publishers in search of tools that can efficiently produce audio versions of content. Responding to demand, BlueToad partnered with Amazon to launch Amazon Polly’s new NTTS Newscaster voice. BlueToad CEO Paul DeHart discusses

Lester Admin 2019-08-262024-04-23 Rss Read more

Why Many Marketing Automation Projects Go South

As a data and analytics consultant, I often get called in when things do not work out as planned or expected. I guess my professional existence is justified by someone else’s problems. If everyone follows the right path from the

Lester Admin 2019-08-262024-04-23 Rss Read more

Four More Execs Depart SourceMedia in Latest Restructuring

Four More Execs Depart SourceMedia in Latest Restructuring

The shakeup continues at SourceMedia. Chief content officer David Longobardi is out after 11 years in the role and 15 with the company as it prepares to reveal a series of new additions to its executive team, Folio: has learned.

Lester Admin 2019-08-222024-04-23 Rss Read more

The Atlantic Names New Global Marketing Head | People on the Move

The Atlantic Names New Global Marketing Head | People on the Move

The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing initiatives for its global partnerships

Lester Admin 2019-08-222024-04-23 Rss Read more

3 Key Takeaways from the 2019 Yale Publishing Course

To be a successful leader in magazine media you must slow down and take stock of what others in the industry are doing – and how you can manage change in your own organization. Each summer, the Yale Publishing Course

Lester Admin 2019-08-222024-04-23 Rss Read more

Bonnier Corp. Terminates Editor-in-Chief Over Ethics Breach

Bonnier Corp. Terminates Editor-in-Chief Over Ethics Breach

Bonnier Corp. has dismissed Flying magazine editor-in-chief Stephen Pope for a violation of the company’s ethics code. Bonnier declined to go into specifics and Pope did not respond to requests for comment, but two sources familiar with the situation tell Folio:

Lester Admin 2019-08-222024-04-23 Rss Read more

FUSE Media Speaker Spotlight: Sheel Shah, Hearst Magazines

Sheel Shah, VP of Strategic Partnerships & Consumer Products at Hearst Magazines, will kick off the 2019 FUSE Media Summit with an opening keynote. We connected with Shah for a quick Q&A to hear more about his role at Hearst

Lester Admin 2019-08-212024-04-23 Rss Read more
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