Publishing Executive’s senior editor, Leah Wynalek, and brand director, Matt Steinmetz, discuss the upcoming FUSE Media Summit in this brief video Q&A. Watch to learn what the FUSE experience is like, how you can qualify to attend for free, and what
Google Update Favors Original Reporting in Search
Egos. The Digital Revolution disrupted just about every practice in publishing, but one constant remains: When it comes to covering news that was revealed by a competing outlet, publishers still tend to let their egos override service to the reader.
Real Simple and Parents Get New EICs in Meredith Shakeup | People on the Move
On Wednesday, Meredith Corp. announced several moves within its National Media Group, concurrent with the shuttering of 87 year-old Family Circle, which it had owned since 2005. “These promotions and appointments align top talent with many of the leading brands in
FUSE Media 2019 Speakers from Hearst, Annex Business Media, Industry Dive, Farm Journal & More
FUSE Media Summit is coming up next month, and we’re preparing to delve into the most pressing topics for digital media executives today. From productization and marketing automation to data privacy and the consumer experience, there’s a lot to discuss
The End of Family Circle Is Business as Usual
There’s no way to spin it. It hasn’t been a great year for print. There will no doubt be print evangelicals who will disagree with this statement, despite seeing one legacy title after another reduce frequency or shutter altogether. But
Using Data to Shorten Your E-Commerce Sales Cycle
As publishers have gotten deeper into the e-commerce game, we’ve turned our attention to the infamous marketing funnel. But while we’re obsessed with understanding where we lose people in the funnel, we often forget to pay attention to another equally
Developing Technology Standards to Support Privacy Regulations of the Future
Advertising has played a vital role in the internet’s mass adoption, but as the industry evolved, consumer privacy took a back seat. Consumer privacy became a national conversation after Cambridge Analytica, a political consulting firm used by the Trump campaign,
What’s Next for American Media, LLC? | News & Notes
After nearly two years of ongoing scrutiny related to the alleged activities of its CEO, David Pecker, and chief content officer, Dylan Howard, the company now known as American Media, LLC is moving on to life after The National Enquirer, the cornerstone upon
Tinder Swipes Right on Interactive Content for ‘Swipe Night’
In this episode of “What Were They Thinking?” Melissa Ward, managing editor for Publishing Executive’s sister brand Target Marketing, looks at the new apocalyptic interactive content series from Tinder.
How to Get Credit for the Traffic You Drive to Your Advertisers
When I work with a publisher on their digital strategy, the first thing we do is look to better monetize the digital assets that they already have. This includes an in-depth analysis of how they’re fulfilling and reporting on digital