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Author: Lester Admin

Home > Articles by: Lester Admin

EnsembleIQ Elevates Joel Hughes to COO | People on the Move

EnsembleIQ promoted Joel Hughes to the role of chief operating officer at from his position as chief digital officer, filling in a position that was vacated last November by former COO and CFO, Richard Rivera, who left to take over

Lester Admin 2019-03-202024-04-23 Rss Read more

Media Pitch: How Blockthrough Helps Publishers Recover Millions in Ad Revenue

Ad blockers have grown into a massive problem for online publishers. Some analysts estimate that by 2020, publishers will lose nearly $75 billion annually to ad blockers. This movement is fueled by users’ exasperation with intrusive ad experiences and growing

Lester Admin 2019-03-182024-04-23 Rss Read more

Meredith Aims for Pet Owners With Newest Magazine Launch

After enjoying three significant increases to its rate base since its Fall 2016 debut, the Joanna and Chip Gaines-branded Magnolia Journal has essentially completed the transition from hot new launch to established lifestyle magazine, with Meredith Corp. now producing some 1.2

Lester Admin 2019-03-182024-04-23 Rss Read more

At the National Magazine Awards, a Changing of the Guard Begins

BROOKLYN—From a new category honoring podcasting and an additional one honoring video, to the warehouse-themed Williamsburg venue that would host a concert by Haiti’s hottest DJ the following night, to the slew of first-time winners, the 54th annual National Magazine

Lester Admin 2019-03-152024-04-23 Rss Read more

8 Ways Media Sales Reps Can Increase Print’s Value in an RFP

Remember back in the good old days, say, about 2015, when ad agencies had separate media-buying teams for print and digital? That made it easy for the sales team to specialize. The old codgers sold print, while the “kids” sold

Lester Admin 2019-03-152024-04-23 Rss Read more

How Wired’s Multiplatform Strategy Is Increasing Engagement and Revenue

A year after launching its paywall, Wired isn’t done testing out new ways to capitalize on this and other consumer-based revenue models. Between launching its new Get Wired app in October of last year, leading Condé Nast in its first OTT

Lester Admin 2019-03-142024-04-23 Rss Read more

How to Increase Conversions With Customer Journey Mapping

2017 was the year of customer experience. So was 2018. And 2019 looks to continue the trend as marketers have recognized that great experiences turn leads into customers. That means publishers eager to grow subscription revenue need to learn what

Lester Admin 2019-03-142024-04-23 Rss Read more

People EIC Jess Cagle to Depart After 32 Years | People on the Move

After 32 years with Time Inc. and Meredith, People editor-in-chief Jess Cagle will step down from his role, effective March 31, in addition to leaving his position as editorial director of Entertainment Weekly and People en Español. During his tenure,

Lester Admin 2019-03-142024-04-23 Rss Read more

After a Decade-Long Struggle, F+W Media Declares Bankruptcy

Following a botched foray into e-commerce, concurrent with the continued decline of its print business, century-old hobbyist publisher F+W Media has filed for Chapter 11 bankruptcy protection and will pursue a sale of its assets, including its portfolio of 50

Lester Admin 2019-03-132024-04-23 Rss Read more

1 in 4 Referrals to News Articles Come Through Google’s AMP | By the Numbers

Quantifying everything from EBITDA to social media followers, numbers have dominated the headlines in the magazine industry in the first two months of 2019. On February 19 came the news that the first brand Instagram account to cross the 100-million

Lester Admin 2019-03-132024-04-23 Rss Read more
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