The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry in the coming year. There are many others like it,
The Data Maturity Curve for Publishers
In this whitepaper Permutive uncovers the best practices that they’ve learned by working with publishers at each stage of the data maturity curve. Download the whitepaper today to uncover practical advice to help you unlock new audiences, increase demand for
How Can Brands Unlock the Power of TikTok?
With TikTok aggressively growing, brands and marketers are quickly searching for the best ways to leverage and engage the hottest new social platform.
5 Monetization Tips for Small and Mid-Tier Publishers
Small- to mid-tier publishers have faced the same conundrum for years: As print has become increasingly obsolete and juggernauts Google, Amazon, and Facebook now lay claim to nearly 70% of digital advertising revenue, how can they best monetize the online experience?
Meredith Sells Money Magazine Brand, Nearly Two Years After Time Inc. Merger
Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of
Is TikTok an Opportunity for Publishers?
If you’re over 35, spend and hour or two on the social media sensation TikTok, and leave feeling befuddled, don’t worry. I think that is part of the point. In fact, clueless oldsters have become a sub-genre within this short-form,
FUSE Media Summit Q&A: What Will Attendees Experience in 2019?
Publishing Executive’s senior editor, Leah Wynalek, and brand director, Matt Steinmetz, discuss the upcoming FUSE Media Summit in this brief video Q&A. Watch to learn what the FUSE experience is like, how you can qualify to attend for free, and what
Google Update Favors Original Reporting in Search
Egos. The Digital Revolution disrupted just about every practice in publishing, but one constant remains: When it comes to covering news that was revealed by a competing outlet, publishers still tend to let their egos override service to the reader.
Real Simple and Parents Get New EICs in Meredith Shakeup | People on the Move
On Wednesday, Meredith Corp. announced several moves within its National Media Group, concurrent with the shuttering of 87 year-old Family Circle, which it had owned since 2005. “These promotions and appointments align top talent with many of the leading brands in
FUSE Media 2019 Speakers from Hearst, Annex Business Media, Industry Dive, Farm Journal & More
FUSE Media Summit is coming up next month, and we’re preparing to delve into the most pressing topics for digital media executives today. From productization and marketing automation to data privacy and the consumer experience, there’s a lot to discuss