Bing has often been an overlooked publisher in the search world, left in the shadows of its older rival, Google Ads, and simply not given the credit it’s due. However, marketers shouldn’t overlook the dark horse that is Bing Ads. With the introduction of the Microsoft Audience Network (MSAN), enhanced AI capabilities and increased partnerships […]

Why Marketers Should Tap Into the Potential of Bing Ads, the Dark Horse of the Search World