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Author: Lester Admin

Home > Articles by: Lester Admin

Data Privacy Policymaking Words of Warning from Europe

Two weeks back, two hearings in Congress were held about a possible forthcoming new federal data privacy law for the United States. Some of the testimony included fascinating insight. It’s been nearly nine months since the European Union’s (EU) General

Lester Admin 2019-03-132024-04-23 Rss Read more

Ad Ops Is the Engine Driving Your Publishing Company. Does Yours Need a Tune Up?

Sponsored by AdOpsCentral.com Let’s be honest; ad ops are one of the most critical roles within a publishing company. Even so, many in publishing still don’t fully understand how intricate and complicated ad ops really are. It’s truly an intersection

Lester Admin 2019-03-122024-04-23 Rss Read more

Focusing on the Ultra-Rich, Luxe Interiors + Design Brings Marketers Back to Print

Challenges facing the print advertising economy have generally not spared shelter magazines. Across the category, page counts are falling, sales and edit teams are consolidating and investment is being diverted toward more promising digital and experiential offerings. But emphasizing a

Lester Admin 2019-03-122024-04-23 Rss Read more

What’s Your Event DNA? The Creation of Rapid Growth, Non-Cloneable Programs

DNA is the molecular-level instructions that guide the development and expression of a living thing. How that thing will engage. How it will respond. How it will interact with others. DNA guides how a unique life will unfold. Meaningful, growing,

Lester Admin 2019-03-082024-04-23 Rss Read more

Authors’ Groups Try to Block Quad-LSC Communications Merger Based on Antitrust Concerns

Two prominent authors’ organizations joined forces Wednesday in asking the U.S. Justice Department “to block the merger between the two sole competitors in the long-run magazine and book printing markets.” The Authors Guild and PEN America signed on to a

Lester Admin 2019-03-072024-04-23 Rss Read more

Former New York Mag Editor Named EIC of Slate | People on the Move

Slate named Jared Hohlt as its new editor-in-chief, effective April 1, five months after Julia Turner announced she was leaving the online magazine to join the Los Angeles Times. Hohlt, who spent nearly two decades at New York magazine, stepped

Lester Admin 2019-03-072024-04-23 Rss Read more

Banking On Newsstands: Bauer’s Counterintuitive Growth Strategy

The idea of newsstand sales serving as a major revenue source might seem unrealistic to many magazine publishers, but for Jeff Wellington, EVP and group publisher at Bauer Media Group, retail sales are big business. Woman’s World and First for

Lester Admin 2019-03-072024-04-23 Rss Read more

5 Ways to Significantly Cut Subscription Renewal Costs

Whether you run a paid or controlled magazine, growing and maintaining your subscriber base is one of your biggest budget expenses. Finding ways to cut subscription renewal costs has a big impact on your profitability. Assuming you operate at a

Lester Admin 2019-03-072024-04-23 Rss Read more

New Privacy Regulations Coming Your Way: California Consumer Privacy Act (CCPA)

Have you recovered from last spring’s GDPR adrenaline rush yet? Everybody in publishing was nervous about finding the right way to comply with new European privacy regulations. It did not seem like there was one clear path to compliance. As

Lester Admin 2019-03-062024-04-23 Rss Read more

Inside The Cut’s First Crowd-Programmed, Day-Long Event

NEW YORK — Held at the trendy, Instagram-friendly 1 Hotel Brooklyn Bridge on Monday, How I Get It Done Day was the Cut’s first attempt at taking a reader-favorite editorial franchise-turned podcast and panel series, and turning it into a

Lester Admin 2019-03-052024-04-23 Rss Read more
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