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Author: Lester Admin

Home > Articles by: Lester Admin

NYT Names New T Magazine Publisher | People on the Move

NYT Names New T Magazine Publisher | People on the Move

The New York Times announced last week that Adam Hargis is taking over as publisher of T: The New York Times Style Magazine. Hargis has spent the last five years the Times, most recently as an associate publisher of T. Hargis will work

Lester Admin 2019-10-032024-04-23 Rss Read more

Social Video Standards Need to Look More Like TV

Every month, 14.9 million creators (including media and brands) upload 100 million new videos, generating more than 2 trillion views across YouTube, Facebook, Instagram, Twitter, and Twitch. Social video keeps expanding as a viable means to grow global business for

Lester Admin 2019-10-032024-04-23 Rss Read more

How Magazines Can Avoid Disaster by Coming Back to Earth

How Magazines Can Avoid Disaster by Coming Back to Earth

You will be familiar, I suppose, with Apollo 13—if not the phenomenal movie, perhaps the unfortunate outer-space incident that inspired it. Seriously. It was in all the papers. An oxygen tank explosion in the command module forced the astronauts to

Lester Admin 2019-10-032024-04-23 Rss Read more

10 Key Considerations When Selecting a Programmatic Partner

As publishers seek deeper efficiencies to maximize digital revenue, the concept of in-housing programmatic advertising is alluring. After all, it removes the middle-man and increases the revenue earned on every buy. But, in-housing programmatic comes with often-times insurmountable obstacles related

Lester Admin 2019-10-012024-04-23 Rss Read more

7 Steps to Advertising to the Emerging Gen Z Consumer

Generation Z, the post-Millennial group of digital natives born after 1997, is arguably the most unique generation to come. Advertising to emerging Gen Z consumers, who have an insatiable desire for instant gratification and personalization in all aspects of their lives, is

Lester Admin 2019-09-302024-04-23 Rss Read more

Turning Editorial Franchises into Brand Builders and Moneymakers

Turning Editorial Franchises into Brand Builders and Moneymakers

Bon Appétit’s “Hot 10″ list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA‘s September restaurants issue in 2009. The following year, the magazine threw a party to

Lester Admin 2019-09-272024-04-23 Rss Read more

RockYou Successor Wild Sky Media Hires New CEO | People on the Move

RockYou Successor Wild Sky Media Hires New CEO | People on the Move

Wild Sky Media has hired Emily Smith as its new CEO. Smith previously served as the company’s SVP of content and marketing at Wild Sky Media, a role which Johanna Torres, formerly VP of content and editorial development, will step into.

Lester Admin 2019-09-262024-04-23 Rss Read more

New York Magazine’s Editor-in-Chief Is Ready for Its Next Chapter

New York Magazine’s Editor-in-Chief Is Ready for Its Next Chapter

Editor-in-chief David Haskell describes New York magazine and its related verticals as an organization “fixated on the new,” and the biweekly title has certainly seen a lot of “new” in its 51st year. In January: a new paywall, spanning the

Lester Admin 2019-09-262024-04-23 Rss Read more

The 2019 Magazine of the Year Finalists Announced

The 2019 Magazine of the Year Finalists Announced

Last year, we introduced a brand new honor at our Eddie & Ozzie Awards gala—Magazine of the Year. Despite many of the challenges print faces, magazines continue to evolve and change in tandem with the industry, and we felt it

Lester Admin 2019-09-262024-04-23 Rss Read more

How the Journalism Competition and Preservation Act Would Balance Power in the Media Ecosystem

Publishers used to be a de-facto monopoly. They had printing factories, delivery trucks, and a solid infrastructure in place to control the publishing and distribution of news. But with the shift to online consumption of news content, the monopoly started

Lester Admin 2019-09-252024-04-23 Rss Read more
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